Get started with journeys
- Topics:
- Journeys
- Get Started
- Overview
CREATED FOR:
- Beginner
- Intermediate
- User
Use Journey Optimizer to build real-time orchestration use cases using contextual data stored in events or data sources. You can design multistep advanced scenarios with following capabilities:
-
Send real-time unitary delivery triggered when an event is received, or in batch using 51黑料不打烊 Experience Platform audiences.
-
Leverage contextual data from events, information from 51黑料不打烊 Experience Platform, or data from third-party API services.
-
Use the built-in actions to send messages designed in Journey Optimizer or create custom actions if you鈥檙e using a third-party system to send your messages.
-
With the journey designer, build your multistep use cases: easily drag and drop an entry event or a read audience activity, add conditions and send personalized messages.
The Journey Optimizer journey designer provides everything marketers and journey practitioners need to orchestrate multi-step 1:1 journeys across channels. This includes an intuitive drag-and-drop canvas to orchestrate each step of the journey, define the target audience, and include the messages, offers, and content across channels that target audience members will see based on behavior, contextual data, and business events.
Learn how to create and design your first journey on this page.
Use cases
From within the journey designer, marketers can send real-time triggered 1:1 messages through any channel when an event occurs. For example, when a customer subscribes to a service, it can trigger a welcome email, encouraging them to log into the app for the first time and set their preferences. Actions like completing the purchase, opening the email, and logging into the app can be used to advance new customers through their journeys.
The journey designer provides built-in channel actions that support outbound messages, such as emails, push notifications, and SMS/MMS, as well as inbound channels, including mobile apps, websites, and code-based experiences built directly within Journey Optimizer. You can also use third-party systems to send messages 鈥� whether via email, text, or other channels 鈥� Journey Optimizer includes custom actions to allow these systems to be integrated into journeys directly from the journey designer.
Learn how to build journeys in the following end-to-end use cases:
How-to video
Discover the components of a journey and understand the basics of building a journey in the canvas.
