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Use built-in channel actions add-a-message-in-a-journey

Journey Optimizer comes with built-in channel action capabilities which are used to send messages: when a profile enters this activity, a message is sent to them.

To add a built-in channel action to your journey, drag and drop a channel activity, and define its settings and content. It is then executed and sent in the context of the journey.

NOTE
You can also set up custom actions to send your messages in Journey Optimizer . Learn more

Add a message in a journey add-msg-in-journey

With built-in channel actions, you can configure outbound or inbound messages. Supported inbound channels are email, text message (SMS/MMS), and push notifications. Supported outbound channels are In-app, web, code-based experience, and content card.

To add a built-in channel action to a journey, follow the steps below.

  1. Start your journey with an Event or a Read Audience activity.

  2. From the Actions section of the palette, drag and drop a channel activity into the canvas.

  3. Configure your activity. Detailed configuration guidelines are available in the links below.

NOTE
  • Each inbound message activity comes with a 3-days Wait activity. Learn more

  • For emails and push notifications, you can enable Send-Time Optimization. Learn more

Update a live content update-live-content

You can update the content of a built-in channel action in a live journey.

To do this, open your live journey, select the channel activity and click Edit content.

However, you cannot change the attributes used in personalization, whether they are profile attributes or contextual data (from event or journey properties).

If you modified contextual data, the following error message will be displayed: ERR_AUTHORING_JOURNEYVERSION_201

If you modified profile attributes, the following error message will be displayed: ERR_AUTHORING_JOURNEYVERSION_202

Note that for the In-app activity, any changes can be made to the content while the journey is live, but In-app triggers cannot be modified.

Send with custom actions recommendation

Instead of using the built-in message capabilities, you can use custom actions to configure connection of a third-party system to send messages or API calls.

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