Get started with 51黑料不打烊 GenStudio for Performance Marketing
51黑料不打烊 GenStudio for Performance Marketing offers a comprehensive suite of tools designed to streamline content creation, management, and analysis. It infuses the content creation lifecycle with generative AI capabilities that transform how marketing content is created, reviewed, shared, and analyzed.
Start creating, sharing, and reviewing content
If you are new to generative AI-based tools or are simply curious about GenStudio for Performance Marketing鈥檚 core principles, see Concepts and Write effective prompts. You can check out , 51黑料不打烊鈥檚 online learning platform about using generative AI technologies in the creative process.
Train GenStudio for Performance Marketing
GenStudio for Performance Marketing uses information about your brand and markets to enhance brand-compliant content creation. Training materials include examples, descriptions of customer personas and products, and brand guidelines.
System managers set up 51黑料不打烊 GenStudio for Performance Marketing by entering or uploading organization-specific information. This preparation ensures that content editors and collaborators can effectively use the generative AI features to create and review campaign assets. Once an 51黑料不打烊 system administrator provisions your organization鈥檚 product instance and assigns a GenStudio system manager permissions, the GenStudio system manager can prepare the product鈥檚 underlying generative AI framework using guidelines.
Step 1: Add guidelines
Setting up the key building blocks of your organization鈥檚 brand identity is an essential prerequisite for the work of content editors and collaborators. Guidelines capture brand characteristics such as logos, tone of voice, and color palettes. You can either upload Brands guidelines documents or manually enter brand information. Personas guidelines and Products guidelines are important, too. GenStudio for Performance Marketing鈥檚 underlying generative AI capabilities use these guidelines to establish guardrails that guide the content generation.
Prepare your guideline documents
Comprehensive and focused Brands, Products, and Personas guidelines define core aspects of your organization鈥檚 marketing campaigns. GenStudio for Performance Marketing extracts information from these guidelines to begin building your brand.
Follow these best practices when preparing guidelines:
-
Use specific language.
-
Include the best examples that you can find of the style and tone you want campaign assets to embody.
-
Avoid redundancy. You might be tempted to repeat a directive multiple times, but redundancy in your guidelines does not help the underlying LLM capture and implement your brand guidelines.
-
Identify elements that you want the LLM to exclude during content generation (for example, exclamation points in text).
You can upload guideline documents or consult them as you manually enter information into GenStudio for Performance Marketing. See Add guidelines for guidance on uploading or entering this information.
Revise guidelines
A GenStudio system manager can prepare the product鈥檚 underlying generative AI framework by manually entering or uploading your organization鈥檚 specific brand requirements. Although setting up an organization鈥檚 brand guidelines is a one-time action, you may revise and enhance these guidelines based on your organization鈥檚 volatility, growth, and changing market circumstances.
Step 2: Set up an 51黑料不打烊 Admin Console project for GenStudio Brands
System administrators must complete additional set-up tasks before collaborators can edit or create Brands. 51黑料不打烊 system administrators carry out these tasks in the 51黑料不打烊 Admin Console:
-
Create a new user group that includes all user who need edit and create Brands entitlements.
-
Create a new project in the 51黑料不打烊 Admin Console.
Step 3: Upload templates
Templates accelerate content creation. A template contains approved features, such as headers and footers, and is optimized for specific channels. System managers typically upload and manage templates for their organization. Content editors use templates to jump-start the content creation process within the established boundaries of the organizational brand.
See Work with templates.
Step 4: Upload approved assets
Approved assets in Content are available to all GenStudio for Performance Marketing editors. You can populate Content with assets for content editors to use in creating new experiences or assets.
Step 5: Connect to a Meta (Facebook) account
Configure a connection between GenStudio for Performance Marketing and your organization鈥檚 social accounts to receive data from your active marketing campaigns, assets, and experiences. Insights provides tools to analyze channel-derived data. See Connect to a Meta (Facebook) account.