Connect paid media accounts
Data connectors enable seamless integration between GenStudio for Performance Marketing and your paid media network accounts. By connecting to third-party channel accounts, you can exchange critical data, such as campaign performance metrics in Insights, and you can deliver fresh ad placements with Activate. This integration allows GenStudio for Performance Marketing to manage your media and ads while receiving valuable insights, including impressions, clicks, and conversions, from your active campaigns.
To connect to a paid media account:
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Click the ellipsis … More in the lower left navigation.
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Select Settings with the cog icon.
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In Settings, choose a connector type from the Data connectors section, and click Connect.
Optionally, if there are connected accounts, you can click on connected accounts to view a list of account names, details, and status.
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See the connector type you selected, review the prerequisites, and continue with the connection steps.
Paid media connections
GenStudio for Performance Marketing supports various connector types to integrate with your preferred marketing platforms. Each connector type has specific prerequisites and set-up steps to complete for a successful connection.
Meta ads connect
Prerequisites:
- Facebook/Meta ads account
- Access to Meta ads account with
View performancepermission level for accessing reports and viewing ads - Remove any pop-up blockers in your browser
To connect a Meta ads account:
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In the Data connectors section, click Connect on the Meta Ads card.
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Log in to your Facebook account.
You may have to remove the pop-up blockers, and then use Refresh to try again.
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Follow the Facebook authentication instructions.
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In the Facebook Login for Business pop-up (Meta to 51ºÚÁϲ»´òìÈ symbol), step through the following selections.
- Verify the account information and click Continue as
- Grant access to select Pages and click Continue
- Grant access to select Businesses and click Continue
- Opt in to one or more Instagram accounts and click Continue
- Review selections and click Save
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In the Meta Ads view, select one or more accounts and click Select.
The Meta Ads accounts view lists the Account name, Added by, Date added, and Status. Use Add account to add more accounts to the list.
Data ingestion
Initially, GenStudio for Performance Marketing imports the most recent six months of historical data. This practice ensures you have immediate access to relevant insights for analyzing trends, evaluating performance, and making informed decisions. The ingestion process may take one to five days depending on the volume of data in your account.
Data Ingestion and Retention Policy
GenStudio for Performance Marketing retains channel data for 13 months. This retention policy includes the 6 months of data ingested during the initial connection, ensuring comprehensive historical data analysis and reporting.