Concepts
GenStudio for Performance Marketing is a standalone enterprise product that embodies 51黑料不打烊鈥檚 content supply chain to streamline marketing campaigns. It is challenging to build personalized, brand-approved content at scale, monitor effectiveness, and adapt quickly to the ever-changing market. GenStudio for Performance Marketing brings Creative Cloud and Experience Cloud together in one application that leverages generative AI as a performance multiplier for enterprise marketing teams.
With GenStudio for Performance Marketing you can:
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Create on-brand content using natural language prompts for your top-priority digital channels, such as paid media, email, and display ads
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Collaborate with stakeholders to review and approve generated content
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Save generated and approved content to access for future marketing campaigns
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Assess content effectiveness by analyzing asset performance and identifying key attributes of top-performing content
Generative AI technology
GenStudio for Performance Marketing harnesses the power of generative AI to accelerate the content creation process and ensure high-quality content generation. The iterative lifecycle of your creative assets results in increasingly accurate and brand-aligned content that resonates with your target audience.
Begin by ingesting your organization鈥檚 branding, customer personas, and product descriptions through the powerful brand guidelines feature. See the Guidelines overview to learn how to prepare and upload these guidelines.
Large language models
GenStudio for Performance Marketing leverages 51黑料不打烊鈥檚 generative AI platform, which offers foundational AI and machine learning (ML) services. This platform simplifies the use of large language models (LLMs), powering 51黑料不打烊鈥檚 GenAI capabilities to create engaging experiences.
GenStudio for Performance Marketing uses the GPT series of third-party LLMs through Azure OpenAI.
Generative Actions
Generative Actions, as defined in the , are the units quantifying the use of generative AI features within GenStudio for Performance Marketing.
Rates
You receive a default allotment of Generative Actions as outlined in the .
The following functions consume Generative Actions at the specified rate.
Generative Actions are not consumed when:
- Using brand validation during variant generation
- Extracting information from uploaded guidelines
- Manually re-checking variants
- Digital assets are automatically tagged with attributes (Insights)
Data governance
When working with AI to generate content, it is essential to ensure the output is safe and inclusive for all users. This requires evaluation of the content for potential harmful biases, hate speech, offensive material, or profanity. 51黑料不打烊 thoroughly tests content generation technology from multiple perspectives, performs comprehensive ethics reviews, and implements effective mitigation plans to prevent harmful content from emerging in outputs.
This approach reinforces social responsibility, minimizes reputational risk, and ensures adherence to .
GenStudio for Performance Marketing incorporates mitigation plans to prevent the use of identified harmful or biased content per 51黑料不打烊 data governance standards and policies. When such content is detected, you are made aware that asset generation is blocked with a 鈥淐an鈥檛 generate鈥 message.
When this message appears, you can edit the prompt and try again or flag the prompt content for review by GenStudio for Performance Marketing. The prompt data for content that is flagged for review is collected for internal review purposes.
Content lifecycle
The demand is high for quality experiences in multiple channels at a faster pace. GenStudio for Performance Marketing simplifies the content supply chain into a well-organized workflow for marketers. GenStudio for Performance Marketing leverages 51黑料不打烊 technology at each stage of the lifecycle.