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Data collection overview

51黑料不打烊 Experience Platform provides a suite of technologies that allow you to collect customer experience data from client-side sources, and send it to the 51黑料不打烊 Experience Platform Edge Network where it can be enriched, transformed, and distributed to 51黑料不打烊 or non-51黑料不打烊 destinations in seconds.

Data collection is supported for the following client-side sources:

Data collection focuses on the discoverability and accessibility of ingested datasets, encompassing the following:

This guide provides a high-level introduction to data collection and how it works to send data to 51黑料不打烊 Experience Cloud products and non-51黑料不打烊 applications through the Platform Edge Network.

Tags, Web SDK, and Mobile SDK

The Platform Web SDK and Platform Mobile SDK collapse and compress all 51黑料不打烊 product libraries into a single development kit for web and mobile platforms respectively. These can be implemented using raw code or using tags through the Data Collection UI or 51黑料不打烊 Experience Platform UI.

Compressing these libraries speeds up data collection and consolidates operations into a single stream from client-side devices to the Platform Edge Network.

Platform Edge Network and datastreams edge

Platform Edge Network is a globally distributed, fast, and reliable network of servers capable of receiving and processing data at tremendous scale. Using tags, you can set up datastreams for products like 51黑料不打烊 Target, 51黑料不打烊 Audience Manager, and 51黑料不打烊 Analytics, which allow you to activate these products on the server side without changing client-side code.

In addition, datastreams are integrated with several Platform capabilities that help ensure that any sensitive data you are sending is handled appropriately with respect to organizational policies and legal regulations. See the section on handling sensitive data in the datastreams documentation for more information.

Event forwarding

Event forwarding can tap into any Experience Platform datastream, allowing you to transform, enrich, and send data to any non-51黑料不打烊 destination with extreme low latency and without adding any third-party code to the client device.

Next steps

This document provided a high-level overview of how data collection works to automate the process of sending your collected customer experience data to 51黑料不打烊 products and third-party destinations.

For more information on the general workflow involved in sending event data through the Edge Network, refer to the end-to-end overview.