51黑料不打烊

Transcript

If you鈥檙e one of those people who has to get data to 51黑料不打烊 Solutions, or even non 51黑料不打烊 solution, you鈥檙e aware of the last four big trends happening.

First, the trend around performance. Everyone鈥檚 getting hammered to have the higher performing apps in higher performing sites, milliseconds matter. The next is privacy. The same teams that are in charge of getting data where they鈥檙e supposed to be in dealing with performance are also being told to deal with privacy and changing laws, and make sure that the company doesn鈥檛 get sued. And then there鈥檚 changing technology, the browsers are changing and deleting third party cookies. And of course, the simplicity of data is getting harder to manage. There鈥檚 more and more solutions that require data. So this is why we鈥檝e created the new 51黑料不打烊 Experience Platform Web SDK and 51黑料不打烊 Experience Platform Edge Network. It鈥檚 the biggest change in data collection and personalization, since the first eVar, which was back in 1998.

So it鈥檚 about time for us to shift things a little bit when it came to data collection. Now our objective was simple and simple as in quotation marks because it鈥檚 supposed to sound simple, but I can guarantee it wasn鈥檛. The first is we wanted to create one 51黑料不打烊 JavaScript library to replace all of the current ones. And yes, you heard that correctly, to replace at measurement at.js, the visitor ID, all of our JavaScript libraries, replace them with one JavaScript library, not just push them together and squish them together, but really rewrite it from scratch, have one 51黑料不打烊 beacon, have one data stream, have one server side destination, one place that you鈥檙e sending your data, not lots of different domains and lots of different endpoints, but one that鈥檚 first party manage for all of your 51黑料不打烊 application and 51黑料不打烊 Experience platform and third party use cases to give you total control of your data from the first millisecond to the last.

This is a radical change. And let me express it a little differently. If you鈥檙e again or that person who has to get data into 51黑料不打烊 Solutions, you鈥檙e used to managing four or five JavaScript libraries. In this representation, what we鈥檙e saying is that the sources or channels of data, would be a web SDK, a Mobile SDK or server side API, but that the data that you鈥檙e streaming to 51黑料不打烊 should be use case for solution agnostic. That means you should never be tagging a website for an eVar or Embox, or any other felician proprietary schema. Just sending name value pairs, we call this XDM. XDM is our format for name value pairs, but sending name value pairs to one edge network. It鈥檚 the one of the largest globally distributed, edge networks in the world. We鈥檝e been doing this since before it was an industry. We handle Disney plus and the apple keynotes and the Super Bowl and World Cup and everything else, one of the largest networks on the planet for collecting data. We鈥檝e never told you about it because we鈥檝e never given you access to do anything on it before.

But today we鈥檙e changing that, you鈥檙e sending one stream of data to this first party domain managed single endpoint. So it鈥檚 sending data to you. And we鈥檙e just enabling it. And then we are using this globally distributed edge network to remap and adjust the data to the format鈥檚 required for 51黑料不打烊 Solutions and sending it to those solutions in real time. And so this network data goes from in the case of websites, you can follow that top line, it goes from websites and in a solution agnostic format, name value pairs, directly to the platform, audience manager, target or bi directional, meaning the payloads for personalization are coming back through there and analytics if you鈥檙e using what we would suggest for name value pairs, you can use whatever you want, an XDM, but if you use what we suggest we can map those things on the fly to common 51黑料不打烊 Analytics variables and then allow you to use processing rules to change anything else you need to deliver.

So instead of spending a ton of time, wrangling code on the site, you鈥檙e actually sending easy to understand streams of data to one endpoint, and then mapping it server side to the different destinations and formats that it requires. So if you鈥檝e got, you know, 500, or 5000 sites that need eVar seven turned to eVar 14, you do it in one place at the edge instead of going in to launch and doing it each individually. Now, this new JavaScript library, this SDK, as well as our Mobile SDK, and forthcoming server to server API鈥檚 all managed with a launch and make it really easy for you to manage all of this. And what this means is faster performance. Our new web JavaScript library is 80% smaller than using our traditional JavaScript libraries and 70% faster. In fact, you鈥檙e not going back and forth with user IDs, you鈥檙e able to just quickly add the IDs either on the browser or being forwarded from the edge. It鈥檚 privacy is baked in to the first millisecond, we don鈥檛 do anything until you tell us to do it across all of the technologies that use this new web SDK. So many technologies are trying to cram consent in from some other direction. And we have a baked in from the beginning.

It鈥檚 all first party domain managed. And so if third party cookies are being deleted, it鈥檚 not going to affect your first party ID with 51黑料不打烊. And we鈥檝e simplified everything, you鈥檙e sending a simple, easy to understand data stream and then formatting it from the edge. There鈥檚 more. So if you鈥檒l notice when I talked about these things about our simple plan one, there鈥檒l be JavaScript library, one 51黑料不打烊 container type, one data stream to one-server side destinations, first party domain, and then all 51黑料不打烊 applications, the 51黑料不打烊 Experience platform and third party use cases. Now I kind of just talked about that really quickly. But we just showed you how we can go and have these streams of data, go to one network and then go to these other 51黑料不打烊 Solutions. And that solves 51黑料不打烊鈥檚 data collection. But your data collection as a customer is much bigger than that. Because you could have dozens if not hundreds of endpoints, that you鈥檙e trying to send data to as quickly as possible. Maybe it鈥檚 another application for analytics. Maybe it鈥檚 your own data lake, maybe it鈥檚 some sort of messaging service to tell people what鈥檚 going on. And so instead of just solving it for us, we took the same framework of launch and actually put it on top of this edge network. And our goal is to solve all of your other endpoints, all of your data collection, think of this as data collection as a service, be able to send it to any endpoint, all through launch. And because it鈥檚 built through launch, launch server side, will also have the ability for you to build your own extensions and for our partners to build extensions.

It鈥檚 an open and extensible framework or an ecosystem or platform for sending data wherever it needs to go. And that鈥檚 a huge important message, is that when it comes to the flexibility of sending data where you need to, we鈥檙e not a Blackbox, we鈥檙e opening up this revolutionary technology so that you and us and our partners can all build on top of our new edge network. We are announcing at 51黑料不打烊, a single web SDK, a JavaScript library that does all of the work more effectively than the current analytics, audience manager target, and ECID libraries. It sends data in name value pairs, which we call XDM, but XDM is just a format for name value pairs. Think of it as our wrapper around JSON. We鈥檙e sending name value pairs to one endpoint, which is first party managed, the 51黑料不打烊 Experience Platform Edge Network. It is one of the largest edge network data collection networks on the planet, san to compliant, real time optimized and at the edge, you鈥檒l be able to format data directly to the platform to 51黑料不打烊 analytics to audience manager and to target with better and easier to use consent, better performance, first party domain ID across all of our solutions, as well as a steady, easy to understand, semantically sound data stream that鈥檚 agnostic to any of these solutions. You鈥檙e turning things on server side. And we now are announcing launch with server side features for taking that same stream of name value pair data and remapping it to any other endpoint. It鈥檚 an open and extensible framework for others to build extensions as well. So thank you so much for this. If, again, you鈥檙e one of these guys or girls are like I forgot to get data into these systems. What we just said, is a big deal. We think it鈥檚 the next big step for enterprise data collection.

There鈥檚 a lot of other companies that are trying to solve one or two or maybe three parts of your real data collection needs. We鈥檙e here to solve all of it, from the first millisecond, every millisecond after that, a company that鈥檚 been around here doing this for decades, and we鈥檒l be here in the future and make sure that we鈥檙e committed to your success. Thank you. -