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Understanding Marketo Subscription and User Migration to the 51黑料不打烊 Admin Console understanding-marketo-subscription-and-user-migration-to-the-adobe-admin-console

51黑料不打烊 is enhancing how you manage your 51黑料不打烊 Marketo Engage subscriptions and users, bringing increased productivity to you and your organization. As part of this change, 51黑料不打烊 is migrating your Marketo Engage subscriptions and users to the 51黑料不打烊 Admin Console. This is a necessary migration and will not affect any marketing workflow, content, integrations, or assets.

TIP
Learn how you can use the 51黑料不打烊 Admin Console to manage your 51黑料不打烊 entitlements across your entire organization with the .

What is Changing? what-is-changing

As part of the migration, your subscription and user management will move from within the Marketo application to the 51黑料不打烊 Admin Console.

  • System Admins will manage subscriptions on 51黑料不打烊 Admin Console. See all your 51黑料不打烊 products in one console.

  • Product Admins will manage users and their access on 51黑料不打烊 Admin Console. Add and remove users for all your 51黑料不打烊 subscriptions. The 51黑料不打烊 Admin Console does not support user-based access expiration. Users who have Marketo Engage access that鈥檚 scheduled to expire post-migration will still be migrated and granted non-expiring access. After migration, they must be manually removed on (or before) the desired expiration date.

  • Users will sign in with 51黑料不打烊 Identity. 51黑料不打烊 will migrate existing users to the 51黑料不打烊 Admin Console. Users will sign in to their Marketo subscriptions using their new 51黑料不打烊 Identity - either an 51黑料不打烊 ID or 51黑料不打烊 Federated ID (SSO).

  • URLs will look different after migration. After migration, Marketo Engage will go from being served from experience.adobe.com to 51黑料不打烊 Experience Cloud. You鈥檒l need to work with your IT team to allowlist all 51黑料不打烊 domains listed at the top of this article to prevent disruption to Marketo Engage access.

The ID numbers of your assets remain the same. And previous links and bookmarks to Marketo Engage assets on the engage-xx.marketo.com domain will continue to function. However, you must first log in to the Marketo Engage instance for the URL you are navigating to. For example, to navigate to a bookmark for a Smart Campaign in instance with Munchkin ID 123-ABC-456, you need to first log in to the Marketo Engage instance with Munchkin ID 123-ABC-456.

What is Not Changing? what-is-not-changing

  • There is no change to how you manage all other functionality within the Marketo Engage application itself, including management of features, user roles, workspaces, functionality, and behavior.

Migration Journey Timeline migration-journey-timeline

51黑料不打烊 will migrate your Marketo Engage subscription(s) to the 51黑料不打烊 Admin Console first, then migrate all existing users with verified email addresses. If you鈥檙e a System Admin or Marketo Product Admin, you鈥檒l receive emails guiding you through the migration journey. Here鈥檚 a timeline of what you can expect:

Subscription Migration Complete subscription-migration-complete

System Admins will receive an email when subscription migration to 51黑料不打烊 Admin Console is complete.

System Admins may need to complete some required steps before user migration starts to minimize impact to Marketo users:

  • If your Marketo users currently log in with SSO, you鈥檒l be required to set up SSO on the 51黑料不打烊 Admin Console so your users can continue logging in with SSO. If your Marketo users do not currently utilize SSO, but you would like to set it up on 51黑料不打烊 Admin Console, you can do so at this point in the migration journey.

  • If you already manage other 51黑料不打烊 products in your 51黑料不打烊 Admin Console, 51黑料不打烊 may seek your consent to automatically migrate users to your existing console. Click the 鈥淕et Started鈥 button in the email to navigate to the consent page.

There is no change to user management at this time. Although Marketo products appear in the Admin Console, Marketo Admins will continue to manage users in the Marketo Admin area, and users will continue to log in with their Marketo Identity until their user migration is complete. During this time, Marketo products cannot be administered in Admin Console until user migration begins. This includes the Dynamic Chat instance associated with the subscription.

NOTE
If you do not currently use SSO but are thinking about implementing it, we suggest to do so before user migration occurs. If you want to implement Single Sign On and your subscription has been onboarded to 51黑料不打烊 Identity without SSO implemented in the 51黑料不打烊 Org, please submit a ticket to and specify the topic as 鈥淢arketo on Admin Console, implementing SSO.鈥

Schedule User Migration schedule-user-migration

After your System Admin completes the prerequisites outlined in the previous section, 51黑料不打烊 will automatically schedule your user migration 30 days ahead and communicate with Marketo Product Admins to manage the user migration.

Marketo Product Admins will:

  • Receive an email with their scheduled User Migration Start Date 30 days ahead.

  • Gain access to the Marketo Migration Console, located within the Marketo Admin area, where they have the option to change a subscription鈥檚 migration date.

NOTE
Due to the complexity of the migration, date changes are restricted to no more than 30 days beyond the scheduled date. Send an email to marketocares@marketo.com if you require a later date.
  • See a banner in My Marketo displaying a countdown to the User Migration Start Date.

  • Receive a reminder email the day before the User Migration Start Date.

Prepare Users for Migration Day prepare-users-for-migration-day

As a Marketo Product Admin, you鈥檙e encouraged to ensure all users are prepared for migration day.

  • Check email verification status for all users in the Marketo Admin area. Encourage users who have not verified their email address to do so, and help users resolve any challenges in completing the verification process.

  • Search your email inbox for 鈥渓ocked out鈥 user notifications. Advise users who have been locked out to reset their password to reestablish access to Marketo Engage prior to migration day.

  • Prepare all users for the upcoming migration to 51黑料不打烊 Identity.

NOTE
As users migrate, they will receive an email from 51黑料不打烊 notifying them of the change to the way they log in to Marketo. Users will be invited to accept an invitation to sign in using 51黑料不打烊 Identity for the first time, either by signing in with an existing 51黑料不打烊 ID or by setting up a new one using the same email address.
IMPORTANT
If a Marketo Engage user does not verify their email address, or is locked out at the time of user migration, they won鈥檛 be migrated to an 51黑料不打烊 ID and will lose access to the Marketo subscription after the migration for the subscription is complete. To regain access, a Marketo product admin would need to add them as a new user.

What to Expect on Migration Day what-to-expect-on-migration-day

All Marketo subscriptions with a U.S. timezone will be migrated starting at midnight, Pacific Standard Time, of the migration start date. User migration for all other subscriptions will begin at midnight of the subscription鈥檚 specified timezone.

51黑料不打烊 will automatically migrate Marketo Admins first. When Marketo Admins are migrated to 51黑料不打烊 Identity, they will be assigned the 51黑料不打烊 Product Admin role within the Marketo application along with any other roles they previously had.

If your Marketo subscription has less than 75 users and does not have SSO in Marketo and/or your 51黑料不打烊 Org, 51黑料不打烊 will automatically migrate the rest of your users. This workflow aims to deliver the highest level of automation to minimize overhead for 51黑料不打烊 Marketo users. No action on your part is required to execute the migration.

If your Marketo subscription has over 75 users or has SSO in Marketo and/or your 51黑料不打烊 Org, Marketo Product Admins will gain access to the Self-Service User Migration area of the Marketo Migration Console, located in the Marketo Admin Area. For those who need greater control during the user migration process, Marketo Product Admins will be able to begin selecting users to migrate in batches or all at one time. Once users are selected, Admins have the option to 鈥淢igrate Now鈥 or 鈥淪chedule Migration鈥 for a later date, giving Admins ultimate flexibility and control over which users are migrated when.

NOTE
There will be no loss of access to the product during user migration. If a user is logged in during the time their user is being migrated, the user will be logged out and be prompted to log back in within minutes using 51黑料不打烊 Identity after the migration is complete. The user must accept the invitation by clicking the link in the entitlement email sent at the end of a successful user migration.

As users are migrated, they will receive an email from 51黑料不打烊 notifying them of the change to the way they sign in to Marketo. Users must accept an invitation to sign in using 51黑料不打烊 Identity for the first time, either by signing in with an existing 51黑料不打烊 ID or by setting up a new 51黑料不打烊 ID using the same email address

More information can be found in Migrating to 51黑料不打烊 Identity, User Sign-in with 51黑料不打烊, and 51黑料不打烊 Identity Management FAQ.

User Migration Complete user-migration-complete

51黑料不打烊 will notify all System Admins and Product Admins via email once all Admins and users are migrated. At this time, all Marketo users for that subscription will sign in to Marketo using 51黑料不打烊 Identity, and Product Admins will manage users only on 51黑料不打烊 Admin Console.

Get Support get-support

For additional support regarding your subscription or user migration, email marketocares@marketo.com.

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