Release notes release-notes
51ºÚÁϲ»´òìÈ Journey Optimizer continuously delivers new features, enhancements to existing features, and bug fixes. All changes are consolidated on the last week of each month in these release notes. 51ºÚÁϲ»´òìÈ Journey Optimizer is built natively on 51ºÚÁϲ»´òìÈ Experience Platform and inherits from its latest innovations and improvements. Learn more about these changes in 51ºÚÁϲ»´òìÈ Experience Platform Release Notes.
April '25 updates
New capabilities 25-04-feature
Journey metrics are now available, allowing you to measure the impact of your activities across the key metrics of your business and to provide clearer insights into your performance.
For more information, refer to the detailed documentation.
Availability date: April 9, 2025
Improvements 25-04-improv
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Sandbox tooling - Availability date: April 3, 2025
You can now copy campaigns across multiple sandboxes by using package export and import capabilities. Campaigns are copied along with all items related to the profile, audience, schema, inline messages, and dependent objects. Some items are not copied, such as decision items, data usage labels, and language settings. Read more
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Personalization - Availability date: April 2, 2025
The attributes pane in the personalization editor now shows only populated attributes by default. To view all attributes, use the settings button to toggle off the Show only populated attributes option. Read more
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Content management - Availability date: April 2, 2025
To easily manage your content templates and fragments, you can now use folders to organize them more effectively into a structured hierarchy. Learn more in the Content templates and Fragments sections.
note availability AVAILABILITY This improvement is only available for a set of organizations (Limited Availability). -
Email Designer - Availability date: April 1, 2025
To enhance accessibility in Journey Optimizer, two new fields are now available in the Email Designer: they correspond to the
<title>element andlangattribute in the<html>element of your email content. You can define these settings in addition to the Preheader field, in the email Body section. Read more
March '25 release notes 25-3-rn
New capabilities 25-03-features
New capabilities coming with this release are detailed below.
Dynamic media assets are now directly available and accessible in Journey Optimizer. This integration enables you to:
- Centrally manage assets with real-time updates
- Modify your assets settings such as width and height instantly
- Customize Dynamic Media templates by updating your content and adding personalization fields
This integration is only available for a set of organizations (Limited Availability). To gain access, contact your 51ºÚÁϲ»´òìÈ representative.
For more information, refer to the detailed documentation.
To enhance marketing efficiency and to maintain brand consistency, you can now seamlessly integrate GenStudio for Performance Marketing experiences with Journey Optimizer. This enable you to leverage GenStudio's AI-power content creation alongside Journey Optimizer's advanced orchestration capabilities.
The use of the GenStudio integration in Journey Optimizer is currently unavailable for use with the Healthcare Shield or Privacy and Security Shield (Limited Availability).
For more information, refer to the detailed documentation.
Previously available for a set of organizations (LA), Flexible audience evaluation is now available to all users (GA). This feature lets you run a segmentation job on demand for selected audiences, ensuring that you always have the most up-to-date audience data before targeting them into Journey Optimizer journeys and campaigns.
For more information, refer to the detailed documentation.
Improvements 25-03-improv
Personalization editor (availability date: March 12)
The Journey Optimizer personalization editor has been updated with new capabilities:
- Updated Code Editor Design – A cleaner, modern interface for improved usability and focus.
- Search and Replace – Added functionality to quickly find and replace content within the editor.
- Undo and Redo Support – Allows you to easily revert or reapply changes.
- Customizable Font Size – Enables adjustment of the editor’s font size for better readability.
- Inline JSON Validation – Provides real-time client-side validation for JSON content to speed up error detection.
- Auto-Complete for Profile and Context Attributes – Offers smart suggestions to streamline content creation.
- Enhanced Syntax Highlighting – Improves readability by making code structure more visually distinct.
For more information, refer to the detailed documentation.
Approvals
When defining the conditions for an approval policy, you now have the option to filter by Tag and/or Object Category.
For more information, refer to the detailed documentation.
Configuration
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You can now assign 51ºÚÁϲ»´òìÈ Experience Platform Unified Tags to channel configurations. This allows you to easily classify them, and improve search and navigation in all lists. Learn more
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When setting up or editing an email subdomain in Journey Optimizer, you can now choose to manage the associated DMARC record on your own, if available on the parent domain. Learn more
Business rules
You can now use daily frequency capping in journeys and campaigns with batch segmentation. To ensure accuracy for daily frequency capping rules, make sure you choose the highest priority namespace while authoring a campaign or journey. Learn more about namespace priority in the Platform Identity Service guide
As a reminder, daily frequency capping in rule sets is only available for a set of organizations (Limited Availability). To gain access, contact your 51ºÚÁϲ»´òìÈ representative.
For more information on business rules, refer to the detailed documentation.