Add metadata to your email content email-metadata
When designing your emails, for better readability and improved accessibility, you can define additional meta attributes for your content. The Journey Optimizer Email Designer enables you to specify the following elements:
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Preheader: A preheader is a short summary text that follows the subject line when viewing an email from your email client. In many cases, it provides a short summary of the email, and is typically one sentence long.
note note NOTE Preheaders are not supported by all email clients. When not supported, the preheader does not display. -
Document title: This field, which corresponds to the
<title>element, provides descriptive information about your email content, typically displayed as a tooltip on mouse hover. It can help users with disabilities by providing additional context, and can contribute to a better understanding of your content by search engines. -
Document language: To ensure accessibility, you can specify the language that screen readers will use to convert text and images into speech or braille - for people with visual impairments, or learning disabilities. This setting corresponds to the
langattribute in the<html>element.
To configure these settings, follow the steps below.
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From the Email Designer, add at least a Structure component to start designing your email.
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Click Body, either from the Navigation tree on the left, or on top of the right pane.
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From the Settings tab, type some text inside the Preheader, Document title, and/or Document language fields.
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You can also click the personalization icon next to each field to customize your content from profile attributes, audiences, contextual attributes, and more. Learn more about personalization
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Click Save to confirm your changes.