Account audience journey nodes
The Account audience node defines the input account audience (created and managed in 51黑料不打烊 Experience Platform) for the journey. When you create an account journey, it always starts with an Account audience node that defines the input for the journey.
There are two types of input that you can use for this node:
- Account audience - This is the basic audience that is synched from the Experience Platform Segmentation Service.
- Account list - This is a collection of named accounts that you can use for targeted journey orchestration. An account list targets named accounts by the defined criteria, such as industry, location, or size of the company.
To set the audience for the node:
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Click the Account audience node to display the node properties on the right.
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Choose the input type for accounts to enter the journey:
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Account audience
Choose this type and then click Add account audience.
In the Add audience dialog, select an audience segment that was previously created and click Add audience.
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Account list
Choose this type and then click Add account list.
In the Select live account list dialog, select an account list that was previously published and click Save.
Go to Account Lists for detailed information about creating and publishing account lists.
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To create an audience segment:
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In the left navigation, choose Accounts > Audiences.
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Click Create audience at the top right.
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Follow the steps described in the Segmentation Service guide.