Account journeys
With account journeys, you can streamline demand generation and buying group qualification and drive more qualified demand for your acquisition, upsell/cross-sell, and retention programs. Tailor your journeys for each buying group and buying group member using automated engagement across email, SMS, events, and more.
Define sales-driven engagement that includes email, SMS, and more inside account journeys to coordinate inbound marketing with outbound sales activities for each buying group member.
Get started with a journey
To get started with account journeys: