Brand validation
In GenStudio for Performance Marketing, brand validation is an essential component that works in collaboration with the generative AI functionality and guidelines—Brands, Products, and Personas. It ensures that all your content aligns with your brand identity, ADA standards, and individual channel platform guidance.
GenStudio for Performance Marketing conducts brand validation and other content checks on various aspects, including:
- Defined or default Brand guidelines
- Platform guidelines
- American with Disabilities Act (ADA) standards
Content check summary
A summary of brand validation and other content check information for each generated content variant is accessible through the Content check summary icon for each variant in the Canvas.
The Content check summary displays the:
- Percentage of compliance with your Brand calculated as the number of guidelines that passed validation versus the number of guidelines tested
PassorFailresult for the platform guidelines, such as Meta or LinkedInPassorFailresult for ADA accessibility standards
Click the percentage to see how compliant the variant is. The scores auto-update as you make edits to the variants. You can click View and fix issues to ensure further compliancy.
Content check panel
The Content check panel opens on the right side of the Canvas when clicked from the right action bar or from the Content check summary icon for a variant. This panel provides detailed brand validation. platform guidelines, and accessibility standards information and illuminates opportunities for improvement for each variant section.
The Content check panel displays validation and compliance information for each section of the variant:
- Representation of the Content check summary information for Brand, platform guidelines, and accessibility standards
- Needs review section displaying the number of failed guidelines and detailed information about each guideline needing revision
- Passed section displaying the number of passed guidelines and detailed information about each passing guideline
See Improve brand alignment to learn how to improve the Content check panel scores.
Content type
In the Content check panel you can toggle which guideline and accessibility standards checks are performed. Click the Content type icon (levels icon) at the top of the panel to toggle on or off:
- Brand—Performs the checks associated with Brand guidelines
- Platform guidelines—Performs the checks associated with the channel-specific platform, such as Meta
- Accessibility—Performs the checks associated with ADA accessibility standards
To set the content type for the checks you want performed, click to toggle off or on the available types and click Apply.
Improve brand alignment
To maximize effectiveness of generated content and maintain consistent brand identity, use the Content check summary and the Content check panel. You can manually modify specific sections to align with your Brand guidelines, platform guidelines checks, and accessibility standards checks.
To improve brand alignment for generated variants:
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Click the Content check panel icon in the right action bar to see validation and accessibility information for a single variant.
You can see a summary of the Needs review and Passed checks to see which sections and guidelines need improvement.
note note NOTE The Brand voice guideline noted in the Content check panel applies to the entire variant, not an individual section. The whole content variant is highlighted for suggested improvement. -
Click to fix guidelines that are not currently compliant.
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Click to expand and inspect each check that needs review in available sections such as Headline and Brand voice.
Use the reasoning provided for each check to guide you in revising the variants.
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After making necessary revisions, click Recheck score to re-check and validate your changes to ensure they are more closely aligned with your brand identity, platform guidelines, and accessibility standards.
The content check process runs again. If the revised items pass validation, a green banner appears at the bottom of the Canvas to confirm the score was updated. If there was no change after a re-check, the banner confirms there was no change to the score. The percentage in the Content check summary icon for the revised variant also shows your progress.
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Continue revising sections to ensure the entire variant passes validation and accessibility checks. Navigate through each variant using the arrows adjacent to an individual variant in the Canvas.