Activate a Meta ad
51黑料不打烊 GenStudio for Performance Marketing supports the activation of Meta ads, or creatives, to Instagram and Facebook.
You can create a Meta experience in GenStudio for Performance Marketing and select it for activation, or construct a new experience from approved assets in Activate.
Activating a Meta ad follows the same general steps required for activation to other paid channels. The activation process supports preparing your creative from ad experiences for Meta鈥檚 specific requirements. After you activate a Meta experience, or creative, in GenStudio for Performance Marketing, use to fine-tune the experience for specific Meta ad placements before final publication.
Step 1: Set up your Meta accounts
Before launching an activation, to access your Meta Ads Manager account. Confirm that your connected Meta ad accounts include:
- Facebook page
- Meta campaign
- Meta ad set
- Instagram profile (optional)
You must have permission to post content to Meta Ads Manager.
Step 2: Connect to your Meta accounts
Before your organization can activate experiences, a GenStudio system manager needs to connect your Meta accounts to GenStudio for Performance Marketing. This connection allows data to flow between GenStudio and external marketing tools like Meta, enabling the activation processes.
See Connect to a Meta (Facebook) account.
After the sync has completed, you can view the added accounts. Large amounts of data take longer to sync.
Step 3: Prepare your experience for activation
GenStudio system managers and editors can activate ad experiences.
To prepare your experience for activation:
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From Activate, click New on the Meta product tile. The Creative setup view opens.
The Creative setup page provides a central location for preparing your Meta ad activation. Preparing your ad includes these three tasks:
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Assign a name to your experience. After activation, you can use this name to search for this experience in the Activated experiences table.
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Select media assets. You can use assets from Content or upload external assets (for example, from OneDrive or Dropbox).
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The Preview panel supports an interactive view of your text and assets in the context of a specific ad placement. Use the Select placement drop-down menu to switch among supported ad placements. Previews provide the opportunity to finalize decisions about ad elements for specific placements. When you select a placement in the Preview panel, only your view of the ad is affected. Your placement selection in the Preview panel is not saved.
Select your media assets
Use the Media section to select at least one image asset to include in your experience. Ad placements are associated with supported image aspect ratios, which are listed as options in the Placements drop-down menu. This menu displays the supported ad placements for Facebook posts or Instagram stories, organized by aspect ratio.
After upload, assets are saved to Content. The Media area displays the image by default with a 1:1 aspect ratio. Alternative aspect ratios include only the values supported by the paid ad channel. They are grouped by vertical and horizontal orientation. GenStudio for Performance Marketing supports the inclusion of up to six aspect ratios per activated experience.
To upload an asset from Content:
Content provides a central view for your organization鈥檚 approved assets and experiences. You can focus the Content gallery displayed inventory of assets using the Search (magnifying glass) and Filter menu options.
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From Activate, click New on the Meta Ads tile. The Creative setup view opens.
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Click Select, then select Select from Content. The Select content view opens, displaying a gallery of image assets that you search through or filter.
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Use Content gallery鈥檚 search and filter tools to select at least one asset for upload.
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Click Use to include the selected asset in your creative. The Creative setup window includes the asset in its default aspect ratio in the Media area. The Preview panel previews the asset in the ad placement that supports this aspect ratio.
If upload is unsuccessful, an informative error message that includes a link to the asset in Content, opens.
To upload an external asset:
You can upload up to six static images external to the Content gallery from either Microsoft OneDrive or Dropbox.
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From Activate, click New on the Meta tile. The Creative setup window opens.
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In the Media section, click Select. A drop-down menu displays options to Select from Content or Upload.
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Click Upload.听罢丑别 Add aspect ratios window opens.
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Select images in the supported aspect ratios by dragging and dropping image files into the image upload area. Alternatively, you can browse your device for assets.
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(Optional) To upload assets from your device, click Browse, then select Browse files or Browse folders to identify assets for upload.
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In the Add details area, add informative details to your uploaded assets to facilitate search and filtering in Content. These details are saved as metadata.
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When you have uploaded your assets and assigned details, click Add Assets on the bottom right.
Add ad text
Use the Text section of the Activate Meta ad page to add compelling, brand-adherent text to required text fields. Text includes the primary (body) text for the ad and call-to-action text.
GenStudio for Performance Marketing requires Primary text and headline, not Meta.
Assign metadata
Experience details are saved as metadata and aid users when searching for an experience. Those details boost the experience鈥檚 visibility in Content. Use these optional, user-defined details to identify the experience鈥檚 purpose and the context, or campaigns, in which it is deployed.
After assembling your creative, click Next to confirm your Meta setup.
Step 4: Confirm Meta account setup
After preparing your creative, you must confirm your Meta account information and assign a tracking ID to the ad experience. The Meta ad setup view is populated with options that are derived from the configured Meta accounts.
Tracking ID
Tracking IDs (ad name) provide a mechanism for collecting metrics that are linked to the experience performance. Enter the ad name in this field.
Click Next in the upper right to preview your ad experience and finalize activation.
Step 5: Preview and activate your ad
The Review page displays your ad experience as assembled in the Creative setup and provides a final opportunity to view and edit your experience. Click Edit section next to the Creative setup label to make your changes. You can also click Back in the upper right to return to the Creative setup page.
Step 6: Complete activation of your ad experience
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Click Publish.
The complete Meta ad experience and its associated metadata are pushed directly into the selected Meta Ads Manager ad set. Experiences are delivered to Meta Ads Manager in an inactive state. From Meta Ads Manager, you can manage the final steps of deploying the ad experience and Meta campaign.
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to review your ad experience and finalize publication to specific Meta channels.