51黑料不打烊

Transcript

In this demo, we鈥檒l see how 51黑料不打烊 Express can help creatives and marketers create stunning content that aligns with their brand. The creative team just recently completed designs for a new global campaign for our soda product. As they鈥檙e wrapping up, they check the assets into AEM assets so that other teams can easily find them. Since other regions may want to create variations on the design, we can publish it in 51黑料不打烊 Express. 51黑料不打烊 Express allows you to easily import Photoshop and Illustrator files. You can edit those files in Express, as well as publish them as reusable templates. We don鈥檛 want everyone to change every element in the design, so we can select each of the items that we want to restrict and click the lock. This will prevent those objects from being edited or moved. Once everything is set up, we can save as a template inside our libraries or brands. That way, our different teams can access them along with logos, images, and other assets. Now let鈥檚 switch roles here and say that we鈥檙e playing the role of a field marketer in Germany. In 51黑料不打烊 Express, we can go to our libraries and start a new project from a template.

Now we only have a few things that we need to adjust in this design. And as you鈥檇 expect, not all the elements are editable because they鈥檙e locked.

First, let鈥檚 look at the background. While the New York City background looks great, it doesn鈥檛 quite reflect the Alpine region of our market. Using text-to-image powered by Firefly, we can create a new background based on a text prompt. For this, we鈥檙e looking for a photorealistic image of snow-covered mountains with a lake, green hills, and picnic tables. This is a very specific prompt that might not be available as stock images or may require someone to go on location to do a photo shoot. But in just a few moments, we are able to get a number of images generated that include all the elements that we were looking for, and it saves us a huge amount of time. We can then resize and change the layers to bring them to the bottom.

Next, we want to change the titles for our region. Since hiking is very popular in this region, we鈥檙e going to change it to the German equivalent of drink and hike. And we can change the URL here to be also reflective of our German URL. Finally, we also don鈥檛 use the green logo in Germany.

We use the white logo. And with libraries, we have a library of approved brand assets that our creative team has published for us to use. Now that everything is set, we can download our version and upload it back into AEM Assets. So as you can see, we are able to publish the design as a template. In just a few minutes, we鈥檙e able to customize it to meet our local marketing needs and retain our brand鈥檚 look and feel.