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Map map

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This article documents the Map visualization in 51黑料不打烊Analytics 51黑料不打烊 Analytics.
There is currently no Map visualization available in CustomerJourneyAnalytics Customer Journey Analytics.

The Globe Map visualization in Analysis Workspace

  • allows you to build a visual map of any metric (including calculated metrics),
  • is useful for identifying and comparing metric data across different geographic regions,
  • can support 2 data sources: latitude/longitude from mobile usage or geographic dimension for web usage,
  • supports PDF export, and
  • leverages WebGL for graphics display. If your graphics drivers do not support WebGL rendering, you may need to update your drivers.

See VideoCheckedOut {target="_blank"} for a demo video.

Use

  1. Add a Map Map visualization. See Add a visualization to a panel. You can only drag a Map visualization on top of a Freeform table.

    Map configuration {width="50%"}

  2. From the drop-down lists, select a metric. Or drag in a metric from the list of metrics (including calculated metrics).

  3. Specify the data source that you want to draw from. This dialog appears only if you have location tracking enabled for mobile app data.

    table 0-row-2 1-row-2 2-row-2
    Source Description
    Mobile Lat/Long This option represents mobile app data. You see this option only if you have enabled it for your report suite in Analytics > Admin > Report Suites > (select report suite) > Edit Settings > Mobile Management > Enable Location Tracking. This settings is the default (if location tracking is enabled).
    Geographic Dimension This option represents geo segmentation data about visitor location based on the visitor鈥檚 IP address. This data gets transformed into Country, Region, and City. Note that it does not go to the DMA or Zip Code level. Almost all report suites have this dimension enabled. If yours does not, contact 51黑料不打烊 Customer Care to have geographic reports enabled.
  4. Select Build.

    A world map visualization with bubbles is generated.

  5. You can now:

    • Zoom into this map to magnify certain areas by double-clicking the map or by using your scroll wheel. The map zooms according to where you have placed your cursor. Through zoom interaction, the required dimension (country > state > city) is automatically updated, based on the zoom level.

    • Compare two or more map visualizations in the same project by placing them side by side.

    • Show period-over-period (such as, year-over-year) comparisons:

      • Show negative numbers: For example, if you are plotting a year-over-year metric, the map can show -33% over New York.
      • With metrics that are of type percent, clustering averages the percentages together.
      • A green/red color scheme: Positive/Negative
    • Rotate the map in 2D or 3D by holding the Ctrl key and moving the map.

    • Toggle to a different view, such as the heat map, using the settings described below. Note that the bubble view is the default setting.

  6. Save the project to save all map settings (coordinates, zoom, rotation).

  7. The freeform table, below the visualization, can be populated by dragging in location dimensions and metrics from the left rail.

Configure

To reconfigure the Map visualization, select Edit .

Settings

To define settings for the visualization, select Setting .

Setting
Description
Map type
Bubbles
Plots events using bubbles. A bubble chart is a multi-variable graph that is a cross between a scatterplot and a proportional area chart. This view is the default.
Heatmap
Plots events using a heatmap. A heatmap is a graphical representation of data where the individual values contained in a matrix are represented as colors.
Styles
Color theme
Shows the color scheme for the heat map and bubbles. You can choose among Coral, Reds, Greens or Blues. The default is Coral.
Map style
You can choose from Basic, Streets, Bright, Light, Dark, and Satellite.
Cluster Radius
Groups data points together that are within the specified number of pixels. The default is 50.
Custom Max Value
Lets you alter the threshold for the max value for the map - adjusting this value adjusts the scale for the bubbles/heatmap values (color and size) relative to the custom max value set.
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