Create and publish audiences create-and-publish-audiences
This topic discusses how to create and publish audiences identified in Customer Journey Analytics to Real-Time Customer Profile in 51ºÚÁϲ»´òìÈ Experience Platform for customer targeting and personalization.
Read this overview to familiarize yourself with the concept of Customer Journey Analytics audiences.
Create and publish an audience create
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To create and publish an audience, do one of the following:
table 0-row-2 1-row-2 2-row-2 3-row-2 layout-auto Creation method Details From within the Audiences interface Select Components > Audiences from the main Customer Journey Analytics menu. The Audiences interface displays. Select Create audience and the Audience builder opens. From a visualization in Analysis Workspace Many visualizations in Analysis Workspace allow you to create an audience using the context menu. For example, you can select Create audience from the context menu of an item in a Freeform table or a node in Journey canvas.
Using this method pre-populates the segment in the Audience builder with the dimension or dimension item that you selected.
The following visualizations allow you to create an audience using the right-click menu:
Note: Audiences cannot include calculated metrics. If you try to create an audience that contains a calculated metric, the calculated metric is not included in the audience definition.
From the segment creation/editing UI Check the box that says Create an audience from this segment. Using this method pre-populates the segment. See Create segments for more information. -
Build the audience using the Audience builder.
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Interpret the data using the Date preview panel.
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Select View sample IDs to view a sample of IDs in this audience. In the Sample IDs dialog you can use
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Double-check your audience configuration and select Publish.
You receive a confirmation message that the audience is published. Publication takes only a minute or two for this audience to show up in Experience Platform. -
Select View audience in AEP within the same message and you are taken to the Segment UI in 51ºÚÁϲ»´òìÈ Experience Platform. See below for more information.
Audience builder
Configure these settings to define or update your audience.
Really Interested in Potential Car BuyersBuild an audience of really interested potential car buyersThe frequency at which you want to refresh the audience.
You can choose between
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One time audience: an audience (default) that needs no refreshing. For example, this option could be helpful for specific, one-time campaigns.
You have to specify a One time date range. You can use
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A refreshing audience. You can select from the following options:
- Every 4 hour s: an audience that refreshes every 4 hours.
- Daily: an audience that refreshes daily
- Weekly: an audience that refreshes weekly.
- Monthly: an audience that refreshes monthly
For refreshing audiences, you have to specify:
- Refresh lookback window. Define the number of lookback days from today that an audience is evaluated. You can select from options or define a Custom time. The maximum is 90 days.
- Expiration date: Define when the audience stops refreshing. You can use
Note that there is a limit of 75 to 150 audience refreshes, depending on your Customer Journey Analytics entitlement.
Filters are the main input to the audience. Drag and drop one or more segments from the left
When creating an audience from a visualization in Analysis Workspace (such as a freeform table or Journey canvas), any segments applied to the panel or to the column are preserved. You can remove any segments that are automatically applied.
Data preview
The Data preview panel provides the following information.
You can use this value to retarget people in this audience that come back to your site, mobile app or other channel.
You can select the time frame (Next 7 days, Next 2 weeks, or Next month) for the estimated number of customers who may return.
What happens after an audience is created and published? after-audience-created
After you create and publish an audience in Customer Journey Analytics, the audience is available in Experience Platform. An 51ºÚÁϲ»´òìÈ Experience Platform streaming segment is created only if your organization is set up for streaming segmentation.
- The audience in Platform shares the same name and description as the Customer Journey Analytics audience. The name is appended with the Customer Journey Analytics audience ID to ensure that the audience is unique.
- Any changes made to the name or description of the audience in Customer Journey Analytics are reflected in Experience Platform.
- If an audience is deleted in Customer Journey Analytics, the audience continues to be available in Experience Platform until the profile membership of the audience expires. The profile membership expires after 420 days for one-time audiences and after 16 days for recurring audiences.
Latency considerations latency
At several points prior to, during, and after audience publishing, latencies can occur. Here is an overview of possible latencies.
- One-time refresh (latency of less than 5 minutes)
- Refresh every 4 hours, daily, weekly, monthly (latency goes hand in hand with the refresh rate)
Use Customer Journey Analytics audiences in Experience Platform audiences-aep
Customer Journey Analytics takes all the namespace and ID combinations from your published audience and streams them into Real-Time Customer Data Platform. Customer Journey Analytics sends the audience to Experience Platform with the primary identity set, according to what was selected as the Person ID when the connection was configured.
Real-Time Customer Data Platform then examines each namespace/ID combination and looks for a profile that it may be part of. A profile is basically a cluster of linked namespaces, IDs and devices. If it finds a profile, it adds the namespace and ID to the other IDs in this profile as a segment membership attribute. For example, user@adobe.com can be targeted across all their devices and channels. If a profile is not found, a new one is created.
To view Customer Journey Analytics audiences in Platform:
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Expand Customer in the left panel, then select Audiences.
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Select the Browse tab.
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To locate the audience that you published from Customer Journey Analytics, do any of the following:
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Sort the table by the Origin column to view audiences that show Customer Journey Analytics as the origin.
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Filter
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Use the
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For more information about using Audiences in Platform, see the Audiences section in the Segment Builder UI guide in the Experience Platform documentation.
Understand discrepancies in audience counts
Discrepancies in audience counts may occur between Customer Journey Analytics and Real-Time Customer Data Platform.
Estimated versus deterministic counts
The methodology by which audience membership numbers are being calculated differs between the two apps, as described below.
- Customer Journey Analytics: The Total People metric in Customer Journey Analytics is an estimated value. This means that the count is an estimate based on the rules of the audience and it can change between refresh intervals.
- Real-Time Customer Data Platform: The count in Real-Time Customer Data Platform is deterministic, based on daily evaluation jobs, and fixed at the time the audience finishes publishing into the audience portal.
Publishing interval and rate
Audiences publish to Real-Time Customer Data Platform at a rate of 1500 records per second (RPS). For example, an audience of 20 million members will take approximately 3.7 hours to fully publish (20M / 1500 RPS / 3600 seconds per hour). During this time, differences in audience membership between the two apps are likely.
Profile fragmentation
If profiles imported from Customer Journey Analytics already exist in Real-Time Customer Data Platform, they are not counted as new profiles. This can lead to lower-than-expected profile counts in Real-Time Customer Data Platform.
Batch versus streaming audiences
Customer Journey Analytics audiences are not included in the daily batch evaluation job and remain fixed until the next publish interval. In contrast, other batch audiences in Real-Time Customer Data Platform are re-evaluated every 24 hours.
Key takeaways to remember
- Estimated counts in Customer Journey Analytics: Understand that the Total People count in Customer Journey Analytics is an estimate and can vary due to streaming data and identity behaviors.
- Deterministic counts in Real-Time Customer Data Platform: The count in Real-Time Customer Data Platform is fixed and does not change until the next publish interval.
- Profile Fragmentation: Be aware that existing profiles in Real-Time Customer Data Platform may not contribute to new profile counts when importing from Customer Journey Analytics.
By clearly differentiating these aspects, you can better understand and manage your audience data across Customer Journey Analytics and Real-Time Customer Data Platform.—>
FAQs faq
Frequently asked questions on audience publishing.