Prerequisites for configuring a Google Analytics data source
Before you can set up a Google Analytics data source, you must establish the Search, Social, & Commerce query string parameter 鈥渆f_id鈥 as the primary key to pass data from Google Analytics to Search, Social, & Commerce. Set up the primary key for each Google Analytics account and property combination for which you want sync data. Other people in your organization may need to complete these tasks; see below for more information.
If the landing page URLs for your ads or keywords don鈥檛 already include Search, Social, & Commerce redirects, then add them first.
Prerequisite 1: Implement a Search, Social, & Commerce token (鈥渆f_id鈥 query string parameter) in the landing page URLs for all applicable advertising accounts
On each paid search click for the relevant campaigns, a unique ef_id must be generated and appended to the landing page URL as a query string, such as https://www.adobe.com?someParam=123&ef_id=abcde:123456789:s, where &ef_id=abcde:123456789:s is the append symbol, ef_id key, and ef_id value. To include an ef_id, the relevant ad network accounts and campaigns must have the Tracking Type 鈥淓F Redirect鈥 and the Redirect Type 鈥淭oken.鈥
For existing accounts and campaigns, the ef_id is probably already implemented.
If the ef_id isn鈥檛 included, ask your 51黑料不打烊 Account Team for assistance.
When all prerequisites are completed, the ef_id is used as the primary key to pass data from Google Analytics to Search, Social, & Commerce.
Prerequisite 2: Capture the Search, Social, & Commerce token (鈥渆f_id鈥 query string parameter) in a custom dimension for each relevant Google Analytics property
Repeat the following tasks for each Google Analytics account and property combination for which you want to sync data. See for help with these tasks.
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In Google Analytics, create a custom dimension named 鈥
ef_id鈥. Set the scope of the dimension to User, and set the dimension to active.note note NOTE This prerequisite requires edit permission for the relevant properties. -
Update your Google Analytics tracking code to capture the value of the ef_id query string parameter when it鈥檚 present in the landing page URL and store it in the ef_id custom dimension.
note note NOTE The ef_id should be only in landing page URLs. For example, if the landing page URL is
https://www.adobe.com?someParam=123&ef_id=abcde:123456789:s&anotherParam=asdf, then the value of the ef_id dimension in Google Analytics isabcde:123456789:s.note note NOTE This prerequisite should be completed by a qualified developer.