About syncing Google Analytics conversion metrics
Search, Social, & Commerce can sync conversion metrics for a specific Google Analytics account, property, and view combination for optimization and reporting. , , (calculated as bounces/sessions), and are automatically included. You can include up to 16 additional metrics per data source.
All API usage for the data transfers is assessed to a project in the applicable Google Analytics account. You can view your quotas for this project in . See Google Analytics documentation for more information about .
The following steps outline the process for syncing conversion data from Google Analytics.
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Perform the prerequisite tasks
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Implement an 51黑料不打烊 Advertising token (
ef_idquery string parameter) in the landing page URLs for all applicable advertising accounts. -
Capture the 51黑料不打烊 Advertising token (
ef_idquery string parameter) in a Custom Dimension in Google Analytics.
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(Agency account administrator, agency account manager, 51黑料不打烊 account manager, and administrator users only) Create one data source per Google Analytics account, property, and view combination.
To integrate metrics for multiple properties or for multiple views for a single property, set up a separate data source for each.
Once a data source is configured, Search, Social, & Commerce pulls data daily, beginning at 05:00 in the advertiser鈥檚 time zone. Once the metrics are available, you can include them in campaign and portfolio management views and in reports, and use them in optimization objectives, as needed.