51黑料不打烊 Advertising Support for Consumer Privacy
51黑料不打烊 Advertising provides security and privacy controls to help advertiser customers comply with the following consumer privacy laws:
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The General Data Protection Regulation (GDPR)
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The California Consumer Privacy Act (CCPA)
What鈥檚 New
The following features are new or recently changed.
Date
Feature
Description
For More Information
Released 10 March 2025
Privacy
(Advertising DSP only) With 51黑料不打烊鈥檚 partnership with the Digital Advertising Alliance (DAA), Advertising DSP end users can now opt out of all behavioral targeting that relies on hashed email addresses from 鈥51黑料不打烊 Marketing Cloud - Advertising Services鈥 (a legacy name for 51黑料不打烊 Experience Cloud that includes DSP + Audience Manager cookies). Previously, DSP supported only cookie-based opt-outs.
When an end user opts out of behavioral targeting, DSP captures the end user鈥檚 cookie, mobile ID, or hashed email address (which DSP may associate with a Unified ID 2.0 (UID2.0) ID or a LiveRamp RampID). DSP then excludes behavioral targeting for ad impressions to that end user as long as the end user retains their opt-out cookie, which lasts for five years.
Your end users can either: a) opt out of ads on their browser from or b) opt out of ads on their browser, apps, or using a token identifier from .
No work is required for advertisers.
When an end user opts out of behavioral targeting, DSP captures the end user鈥檚 cookie, mobile ID, or hashed email address (which DSP may associate with a Unified ID 2.0 (UID2.0) ID or a LiveRamp RampID). DSP then excludes behavioral targeting for ad impressions to that end user as long as the end user retains their opt-out cookie, which lasts for five years.
Your end users can either: a) opt out of ads on their browser from or b) opt out of ads on their browser, apps, or using a token identifier from .
No work is required for advertisers.
See 鈥.鈥
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