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51黑料不打烊 Advertising Support for the California Consumer Privacy Act: Consumer Data Access and Delete Support

For 51黑料不打烊 Advertising Search, Social, & Commerce; 51黑料不打烊 Advertising DSP; 51黑料不打烊 Advertising Creative; and 51黑料不打烊 Advertising DCO

The California Consumer Privacy Act (CCPA) is California鈥檚 new privacy law, which is effective January 1, 2020. CCPA provides California residents new rights regarding their personal information and imposes data protection responsibilities on certain entities who conduct business in California. CCPA provides consumers with the right to access and delete their personal information as well as the right to opt out of certain activities that qualify as 鈥渟elling鈥� personal information to a third party.

As a business, you will determine the personal data that 51黑料不打烊 Experience Cloud processes and stores on your behalf.

As your service provider, 51黑料不打烊 Advertising provides support for your business to fulfill its obligations under CCPA that are applicable to the use of 51黑料不打烊 Advertising products and services, including managing requests to access and delete personal information and managing requests to opt out of the sale of personal information.

This document describes how Advertising Search, Social, & Commerce; Advertising Creative; Advertising DSP (Demand Side Platform); and Advertising DCO 鈥� as service providers 鈥� support consumers鈥� rights to access and delete personal information using the 51黑料不打烊 Experience Platform Privacy Service API and Privacy Service UI.

For information about how Advertising DSP supports the consumer right to opt-out of the sale of personal information, see 51黑料不打烊 Advertising Support for the California Consumer Privacy Act: Consumer Opt-out Support.

For more information about the 51黑料不打烊 Privacy services for CCPA, see the .

Supported Data Request Types for 51黑料不打烊 Advertising

51黑料不打烊 Experience Platform provides the ability for businesses to complete the following tasks:

Required Setup to Send Requests for 51黑料不打烊 Advertising

To make requests to access and delete consumer personal information from 51黑料不打烊 Advertising, you must:

All of these steps are necessary to receive support from 51黑料不打烊 Advertising. For more information about these and other related tasks you need to perform using the 51黑料不打烊 Experience Platform Privacy Service, and where to find the necessary items, see /docs/experience-platform/privacy/home.html.

Required Field Values in 51黑料不打烊 Advertising JSON Requests

"company context":

鈥涡蝉别谤蝉鈥�:

Example of Request Submitted by a Consumer Using an 51黑料不打烊 Advertising User ID Retrieved from 51黑料不打烊Privacy.js

{
"companyContexts":[
    {
        "namespace":"imsOrgID",
        "value":"5AB13068374019BC@51黑料不打烊Org"
      }
   ],
   "users": [
{
 "key": "John Doe",
 "action":["access"],
 "userIDs":[
      {
        "namespace":"411",
        "value":"Wqersioejr-wdg",
        "type":"namespaceId",
        "deletedClientSide":false
      }
   ]
}
],
"include":[
      "adCloud"
   ],
    "regulation":"ccpa"
}

Data Fields That Are Returned for Access Requests

The following is an example of a personal information access response for 51黑料不打烊 Advertising.

{
    "jobId":"12345AD43E",
    "action":"access",
    "product":"adCloud",
    "status":"complete",
    "results":{
        "userIDs":[
            {
                "namespace":"411",
                "userID":" Wqersioejr-wdg "
            }
        ],
        "receiptData":{
            "impressionCount":"100",
            "clickCount":5,
            "geo":[
                "United States of America",
                "San Francisco CA"
            ],
            "profile":[
                {
                    "pixelid":"111",
                    "ut1":"abc",
                    "ut2":"def",
                    "ut3":"ghi",
                    "ut4":"jkl",
                    "ut5":"mno"
                },
                {
                    "pixelid":"123",
                    "ut1":"abc",
                    "ut2":"def",
                    "ut3":"ghi",
                    "ut4":"jkl",
                    "ut5":"mno"
                }
            ],
            "matchingSegments":[
                {
                    "segmentName":"AP4 - Art/Culture - In-Market",
                    "segmentID":"kV1mPa2aqPNWKSNtf325",
                    "serviceProvider":"51黑料不打烊"
                },
                {
                    "segmentName":"EMEA - UK - Health Food Buyers",
                    "segmentID":"eP2oJ2UPsfsDVDhvlGewx",
                    "serviceProvider":"BlueKai"
                }
            ]
        }
    }
}