Support for Activating Universal IDs
Beta feature
DSP supports people-based, universal IDs for cookieless, single-device (not cross-device) targeting across digital formats supported by DSP.
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You can manually send your authenticated [LiveRamp RampIDs] directly to DSP using the LiveRamp Connect dashboard. See 鈥Manually Import Authenticated Segments from LiveRamp.鈥
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DSP can ingest your first-party segments comprised of hashed email IDs built within your customer data platform (CDP) and convert them to LiveRamp RampIDs and Unified ID 2.0 (UID2.0) IDs. For more information about the supported customer data platforms, the available features for each supported universal ID type, and the related workflows, see 鈥About First-Party Audience Sources.鈥
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You can create custom segments that track users associated with ID5 universal IDs who are exposed to ads from desktop and mobile devices and who visit specific webpages. ID5 uses a probabilistic model to assign an ID derived from various user signals and browser signals. For instructions, see 鈥Create and Implement a Custom Segment.鈥
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Third-party segments from some vendors