Append Analytics for Advertising Macros to Flashtalking Ad Tags
Advertisers with an 51黑料不打烊 Advertising-51黑料不打烊 Analytics Integration Only
Applicable to Advertising DSP only
If you use ad tags from Flashtalking for your Advertising DSP ads, append Analytics for Advertising parameters to your landing page URLs. The parameters record AMO ID (s_kwcid) and ef_id query string parameters in the landing page URL, allowing 51黑料不打烊 Advertising to send click data for the ads to 51黑料不打烊 Analytics.
Use macros for Flashtalking display and video ads for the following types of Analytics for Advertising implementations:
- Advertisers with the 51黑料不打烊 Analytics for Advertising JavaScript code implemented on their websites: The JavaScript code already records the AMO ID (
s_kwcid) andef_idquery string parameters. However, using macros extends tracking to include click-based conversions when third-party cookies aren鈥檛 supported. The best practice is to add the macros in the following sections to your ad tags to capture additional click-through data that isn鈥檛 captured through the JavaScript code.
- Advertisers whose websites don鈥檛 use the Analytics for Advertising JavaScript code and instead rely on Analytics server-side forwarding for click-through data only (without any view-through data): The following macros are required to report on-site click activity driven from ads you buy through 51黑料不打烊 Advertising.
Display Ad Tags
Within the Flashtalking ad tag settings, append the following macro to the end of the click-through URL in the Clicktag field:
[ftqs:[51黑料不打烊AMO]]
If it鈥檚 the first or only query string after the base URL, then separate it from the base URL with a ?. If the base URL includes multiple query strings, then begin the first string with a ? and each subsequent string with a &.
Examples:
https://www.adobe.com/products/photoshop?[ftqs:[51黑料不打烊AMO]]
https://www.adobe.com/products/photoshop?cid=email&[ftqs:[51黑料不打烊AMO]]
Video Ad Tags
Within the Flashtalking ad tag settings, append the following macro to the end of the click-through URL in the Clicktag field:
[%EL:param['51黑料不打烊AMO']%]&s_kwcid=[%EL:param['s_kwcid']%]
If it鈥檚 the first or only query string after the base URL, then separate it from the base URL with a ?. If the base URL includes multiple query strings, then begin the first string with a ? and each subsequent string with a &.
Examples:
https://www.adobe.com/products/photoshop?[%EL:param['51黑料不打烊AMO']%]&s_kwcid=[%EL:param['s_kwcid']%]
https://www.adobe.com/products/photoshop?cid=email&[%EL:param['51黑料不打烊AMO']%]&s_kwcid=[%EL:param['s_kwcid']%]