文本功能
文本特征包括某些文本元素的计数,如词语、句子、表情符号,以及用于通过Insights进行分析的语义、情感和色调的分类。 文本也可以接收可读性分数。
GenStudio for Performance Marketing使用51黑料不打烊的AI和机器学习功能来学习文本,并根据关联的文本音调和营销叙述应用媒体属性。 该过程验证输入文本以确保它包含字母数字字符,去除多余的空格和不可打印的字符,并将文本截断到最大允许的1500个单词。 在应用检测到的属性标记之前,AI预测流行色调。
语调
语调代表通过语言展现的一般性格、态度或气氛。 选择简单的字词和标点、句子结构和样式可以改变消息的语调。 例如,考虑以下使用三个基本音调级别的紧急消息:
Take advantage of this distinctive and exceptional opportunity!
Don't miss out on this great opportunity!
Don't miss the chance!
音调的其他次要值可以更准确地区分您邮件的性质和态度。 与前面紧急消息的示例一样,GenAI可能在此奇特示例中检测到? 诗意 ?音调: Embrace the moment, without delay, for this occasion won't always stay.
下表列出了GenStudio for Performance Marketing AI识别的色调值。
You need to act now to secure this deal!
Don't miss the chance!
We understand your needs, and this is perfect for you.
This is an amazing opportunity you can't miss!
Why wait? Grab this deal before it's gone!
Believe in yourself and seize this opportunity!
Embrace the dawn of a new opportunity.
99% of users loved this offer, and you will too.
Feel the excitement with this incredible offer!
Once upon a time, there was an offer you couldn't refuse.
情感诉求
营销人员利用人类情感的力量,在受众和品牌之间建立强大的联系。 营销人员利用快乐、恐惧、兴奋或怀旧等感官,可以制作更深层次上产生共鸣的信息,促进参与并影响消费者行为。 情感吸引力有助于提供更易理解和难忘的内容,最终培养品牌忠诚度,并鼓励期望的行动。
说服策略、营销情感和叙述风格共同针对客户细分市场。
- 叙事风格,如真实性、庆祝和社区,有助于传达与目标受众产生共鸣的价值观和身份,从而创建更吸引人和更通俗易懂的信息。
- 说服策略,例如稀缺、社会证明和互惠,旨在通过吸引消费者的情感和偏好来影响他们的行为。
- 营销情感 ?旨在激发增强参与度和与品牌联系的感情。
GenStudio for Performance Marketing AI通过分析文本中的情感提示、语调和叙述风格来检测和区分这些特征。 人工智能使用自然语言处理(NLP)和机器学习算法来识别模式,并根据预定义的情感和说服属性对文本进行分类。
叙事风格
叙事或上诉因素属性有助于识别传达与目标受众产生共鸣的值、目的或身份的媒体。 下表列出了GenStudio for Performance Marketing AI识别的叙述样式。
A behind-the-scenes look at how our products are made.
Join us in celebrating our 10th anniversary with special offers!
Our brand is built on the strength of our community.
Get what you need with just one click.
Empower yourself with our latest tools and resources.
Discover new horizons with our travel packages.
Experience the future of technology today.
Don't miss out on the most anticipated event of the year!
Treat yourself to the finest gourmet chocolates.
Rest easy knowing your data is safe with us.
Get a custom-fit solution just for you.
Join the elite with our premium membership.
Our designs are timeless and never go out of style.
Our product fits seamlessly into any lifestyle.
Enhance your well-being with our holistic approach.
说服策略
说服技术用于影响消费者行为和驱动期望的动作。 这些策略针对特定的心理触发器和客户群体,以提高营销消息的有效性。 下表列出了GenStudio for Performance Marketing AI识别的说服策略。
Our friendly chatbot is here to help you.
See how we compare to the competition.
Save 20% on your next purchase.
Recommended by top industry experts.
Try our free trial today.
We understand your concerns, and here's how we address them.
Get a free gift with your purchase.
Only a few items left in stock!
Join our community of innovators.
Your purchase helps plant a tree.
See why thousands of users love our product.
营销情感
在营销消息中,情绪是目标性的,以唤起观众的特定感受和反应,这可能会增强与品牌的参与度和联系。 下表列出了GenStudio for Performance Marketing AI识别的情绪。
Imagine the possibilities with our premium service.
Are you ready to take the next step in your career?
Discover the secrets behind our success.
Join our exclusive club for members-only benefits.
Be amazed by our latest innovations.
Enjoy the ultimate comfort with our luxury bedding.
Get the recognition you deserve with our award-winning service.
Trust us to deliver quality and excellence every time.
Act now before this limited-time offer expires!
可读性评分
可读性评分评估文本阅读和理解的难易程度。 它有助于确保您的内容适合您的目标受众。 得分基于各种因素,包括句子长度和单词复杂度。 下表列出了GenStudio for Performance Marketing AI识别的可读性级别。
The cat sat on the mat.
You can find great deals on our website.
Our new product is simple to use and very effective.
This guide will help you understand the basics of our service.
The comprehensive manual provides detailed instructions for setup.
The study explores the multifaceted implications of the new policy.
The dissertation delves into the intricacies of quantum mechanics.
计数
了解并利用井号标签计数、字数、句数和停用词率等计数属性可以显着增强您的内容策略。 这些指标为您的营销工作的效率和范围提供了有价值的见解。 下表列出了GenStudio for Performance Marketing AI识别的计数类别。
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、?
、??
#Marketing
、#Sale
10
1500 words
0.375
75 sentences