The Annotations component is one of the simplest, yet in the long-term, one of the most time-saving functionalities offered in 51黑料不打烊 Analysis Workspace. Unlike any other functionality within Workspace, it serves as a narrative historical memory for you and your fellow Workspace users.
Simply put, Annotations are short description texts that can be added to date trended data within 51黑料不打烊 Workspace. Annotations offers context to everyone who uses Analysis Workspace in understanding your company鈥檚 data history, helps more quickly analyze performance and gives all your reports a highly customized feel.
Use Cases
There are multiple situations where Annotations are particularly handy:
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Outliers (Peaks & Troughs) 聽- if you know the reason for the major peaks and troughs of trended data, quickly right click on the outlier data point and choose 鈥淎nnotate selection鈥� to share that knowledge with everyone.
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Major Marketing Campaigns & Tests 聽- as marketing campaigns and tests (A/B, multivariate, etc.) can directly impact traffic and performance, it鈥檚 an easy benefit for everyone to document the timeframe of those campaigns and tests in Annotations.
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External Factors & Events 聽- anything from major one-time happenings, to competitor actions, new product releases and relevant global or domestic events, be sure to add any data-relevant external factors to Annotations.
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Gaps & Errors 聽- you should be using the Alerts feature to warn you of potential data collection issues, but even the most seasoned team unfortunately experiences some form of data collection errors or temporary gaps from time to time. Annotations is a great way to minimize the impact by letting users know that data is missing or incomplete.
How-to
Creating and editing Annotations is intuitive and almost self-explanatory. Either right-click on a data point within a date trended visualization or freeform table and choose 鈥淎nnotate selection鈥� to create an annotation or use the main navigation to 鈥淐omponents > Annotations鈥� to create and edit annotations.
For all the details of how Annotations work, be sure to see the聽video tutorial on Experience League.
Tips & Tricks to Get You Started
Finally, here are some useful tips to get you started using annotations right away. Using these suggestions will help make your annotations effective, clear and informative for all users.
- Color Coding - The Annotations feature allows you to select from a range of colors, which appear within your Workspace projects to help you differentiate between various types of Annotations. If you measure multiple different sites or apps, you can choose a different color for each one. Or perhaps a different color for each category of annotations.
- Title Labelling - An additional way to give users easy visual cues regarding an annotation, is to label the title of the annotation. Similar to color coding, you can choose different labels according to how your organization structures data, for example by channel or name (i.e. WEB, APP or ALL)
- Scope - When creating an annotation, you have the full range of dimensions, metrics and limiters at your disposal in order to display annotations in the proper context. Some annotations are only relevant to certain dimensions or metrics, so you can limit when an annotation is displayed to the corresponding dimension or metric.
- Save As 聽- Once you have created an annotation or two, you can reutilize them as templates to create new annotations, by using the time-saving 鈥淪ave As鈥� option.
- Annotation Manager - Use the main navigation to 鈥淐omponents > Annotations鈥� to reach the Annotations Manager where you鈥檒l find more extensive functionality to create and especially edit annotations.
- Permissions - 聽If you don鈥檛 have the ability to create Annotations, reach out to your administrator who can allow 鈥淎nnotation Creation鈥� in the Admin Console.
For detailed documentation, please visit聽Annotations overview and surrounding articles.