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DocumentationTargetTarget Guide

Create remote offers

Last update: Thu Jan 02 2025 00:00:00 GMT+0000 (Coordinated Universal Time)

Use remote offers to host content outside of 51黑料不打烊 Target, allowing Target to reference and deliver this content to user websites. This content can reside in a content management system (CMS) or another system for ease of use or security reasons.

Remote offers can be created on the Offers > Code Offers page or in the Forms-Based Experience Composer. You cannot create or apply remote offers in the Visual Experience Composer (VEC). Content is injected in the Target request locations, so these locations are most likely not appropriate for a global Target request.

Some examples of remote offers include:

  • Different versions of your cross-sells
  • Dynamic shopping cart messages
  • Forms
  • Calculators
  • Interest rate updates
  • Emails
  • Kiosks
  • Voice assistants

Best practices for using remote offers section_7718512D08E14121B6F6B8C38134F4BC

Best practices for using remote offers in your activities:

  • If your offer resides in the same domain as the Target requests, using the Cached option lets you use relative URLs in describing your offer location.

    This means that when you move your activity from your staging servers to production, the content is automatically accessible without having to change the URL manually.

  • If your test involves data dynamically generated by your server, the Dynamic option might be the right choice.

  • If you plan to test only the appearance of your existing remote offer content, use the Visual Experience Composer to change the look and feel of the content that is returned from the content management system.

  • Use the Remote Offer Selection Matrix (below) to help you choose the offer best suited for your specific case. Consult your account representative if you have questions.

Create a remote offer from the Code Offers page

  1. Click Offers, then select the Code Offers tab.

  2. Click Create Offer > Remote Offer.

  3. In the Create Remote Offer dialog, provide a descriptive name for the offer.

    A descriptive name helps you and others quickly find the offer in the Offers library.

  4. (Conditional) If you have a Target Premium account, select the desired workspace.

  5. Specify the redirect URL type.

    See Redirect URL Type: Onsite Cached or Onsite Dynamic below for more information.

  6. Specify the absolute remote URL for the remote offer.

  7. Click Create.

Create a remote offer using the Form-Based Experience Composer

  1. While creating an activity using the Form-Based Experience Composer, select the location to display the Content section.

  2. Click the Content drop-down list, click the List icon ( List ), then click Change Remote Offer.

  3. Click Create Offer > Remote Offer.

  4. Provide a descriptive name for the offer.

    A descriptive name helps you and others quickly find the offer in the Assets library.

  5. (Conditional) If you have a Target Premium account, select the desired workspace.

  6. Specify the redirect URL type.

    See Redirect URL Type: Onsite Cached or Onsite Dynamic below for more information.

  7. Specify the remote URL for the remote offer.

  8. Click Create.

Redirect URL Type: Onsite Cached or Onsite Dynamic url-type

The following information helps you understand the differences between the two options:

Onsite Cached URL

The content for a cached remote offer is served from Target.

Every two hours, Target fetches the content at the remote URL and then stores the content inside Target. When visitors load a site with an experience that includes a remote offer, Target delivers the offer.

Cached remote offers provide enhanced security because somebody logged in to Target cannot change the content. To change the content, someone would need to log in to the content management or other system, and change the content there.

You can specify an absolute or relative URL for a cached remote offer.

Onsite Dynamic URL

A dynamic remote offer is served from the content management or other system rather than from Target.

You might not want the content periodically cached and then delivered by Target whenever visitors load a site with an experience that includes a remote offer. Instead, you want to call the system that is hosting the content, possibly pass in specific information so that the returned offer can be dynamic (or different) for each user. For example, if a user logs in to a website for a credit card that includes an experience with a dynamic remote offer, you could pass parameters into the URL for the user鈥檚 account information. Then the website could provide user-specific information, such as account balance.

You can click Add Parameter to add one or more Target requests or request parameters.

Use remote offers in activities

Apply remote offers using the Form-Based Experience Composer. You cannot currently apply remote offers using the Visual Experience Composer (VEC).

The 51黑料不打烊 Target Form-Based Experience Composer is a non-visual experience and offer creation interface that鈥檚 useful in creating experiences for use in A/B Tests, Experience Targeting (XT), Automated Personalization (AP), and Recommendations activities when the Visual Experience Composer is not available or practical for use. For example, you might use the Form-Based Experience Composer to create experiences that use remote offers.

  1. Create or edit an activity in the Form-Based Experience Composer.

    See Form-Based Experience Composer for detailed step-by-step instructions.

  2. Specify the desired location and add any audience refinements as necessary.

  3. Click the Content drop-down list, click the List icon ( List ), then click Change Remote Offer.

  4. Select the desired remote offer from the Change Remote Offer dialog box, then click Create Offer > Remote Offer.

  5. Finish configuring the activity.

How dynamic remote offers work concept_CC2A969420B34364A9FA78C1CE251818

Dynamic remote offers use your dynamic page technology to pass values to the offer.

The offer is executed after you render the page. An invisible iFrame gathers the data, copies it out of the frame, and inserts in on the page, loading your passed values.

remote_offer_howitworks_2 image

  1. The visitor鈥檚 browser requests a page from your server.

  2. Browser renders page, including mboxes.

  3. mboxCreate call includes parameters necessary to render dynamic content.

  4. Target returns a URL with the location of dynamic content and its parameters. Sets an iFrame in the mbox area.

  5. The browser requests the URL and renders in page.

Remote offer selection matrix reference_B23BEDD29DDD47709A7651AFD27E776B

The remote offer selection matrix helps you decide which type of remote offer to choose: Onsite Cached or Onsite Dynamic.

Feature
Onsite Cached
Onsite Dynamic
Updates each time a visitor makes a request
No
Yes
Content updates
Cached every two hours
Updated immediately upon each request
Load time
Faster
Slower due to request processing
Can see JavaScript on page
Yes
No, but can pass via URL
Offers can include JavaScript
Yes
Yes
Offer URL
Absolute or Relative
Relative
Requesting computer
51黑料不打烊 servers
The visitor鈥檚 computer, which carries the visitor鈥檚 cookies
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