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From the Activities list, click Create Activity > A/B Test.

From the Create A/B Test Activity dialog, select Visual, if necessary.

If you prefer to use the Form-Based Experience Composer, select Form. See Form-Based Experience Composer for more information.

(Conditional) If you are a Target Premium customer, from the Choose Workspace drop-down list, choose a workspace.

The Choose Workplace option is a Target Premium feature and might not display if your organization has a Target Standard license.

In the Enter Activity URL box, specify your activity URL.

If your account is configured with a default URL, that URL appears by default. You can change from the default to another URL if necessary.

Click Create.

The Visual Experience Composer opens, showing the page specified in the URL.

Click the Rename icon ( ), click Rename, specify a name for the activity, then click Save.

The activity name cannot begin with any of the following characters:

The activity name cannot contain any of the following character sequences:

Create new experiences by changing the elements on the page.

The Visual Experience Composer displays two tabs on the left side after you create a new activity: Experience A and Experience B. Experience A is the control experience. Your focus is on the Experience B tab, which you can modify as desired. Experience B is the alternate experience that you can add to your test. You can add multiple experiences to the test by clicking the Add icon ( ) at the top of the Experiences pane. You can also delete Experience A from the activity if you don鈥檛 want to include a default site experience as an option.

For more information about adding and modifying experiences in the Visual Experience Composer, see Add Experience. To modify Experience B, start with Step 2.

Click Targeting at the top of the Visual Experience Composer to move to the next step in the three-step guided workflow.

The flow diagram opens.

The flow diagram leads you through the steps of assigning an audience and its traffic percentage, selecting the traffic allocation method, and specifying the traffic allocation for each experience in the activity.

(Conditional) Click the All Visitors control to select another audience for the activity.

The All Visitors audience is set as the default. If you select another audience, its name displays in the leftmost control.

The right frame displays, which lets you add or delete an audience and assign the visitor percentage for the activity.

1. To change the audience, click the Replace icon ( ) in the right frame.

2. In the Add Audience dialog box, select the desired audience, then click Assign Audience.

   You can click Combine Audiences to create an audience that combines multiple audiences.

   If you need to create a new audience that is not already in the Audience Library, click Create Audience. During the create-audience workflow you can choose from the following options:

   • Audience Library: Create an on-demand audience that is saved to the Audience Library that can be reused in other activities
   • This activity only: Create an activity-specific audience that is not saved to the Audience Library and can be used in the current activity only

3. Click Visitor Percentage in the right frame, then choose the percentage of qualifying visitors that you want to enter the activity.

For example, you might limit entries to 50% of all visitors or 45% of your 鈥淐alifornians鈥� audience.

Click the Traffic Allocation control, then choose the desired traffic allocation method in the right pane. In this scenario, click Auto-Allocate to best experience.

The following traffic allocation methods are available:

• Manual (Default): Specify the percentage of entrants that you want to see each experience. You can split the percentages evenly between all experiences, or specify higher or lower percentages for each experience. The total for all experiences must equal 100%.

• Auto-Allocate to best experience: Most activity entrants are automatically directed to higher-performing experiences. Some visitors are allocated to all experiences, to maintain exploration of experiences and to recognize changes in performance trends. For more information, see Auto-Allocate overview.

• Auto-Target for personalized experiences: Target uses advanced machine learning to personalize content and drive conversions by identifying multiple high-performing, marketer-defined experiences, and then serving the most tailored experience to visitors based on their individual customer profiles and past behaviors of similar visitors. For more information, see Auto-Target overview.

Click Experiences in the right pane, then specify the desired traffic allocation for each experience.

When you are satisfied with your audience, experience choices, and traffic allocation choices, click Next to move to the third step of the three-step guided workflow.

Specify the goals and settings for the activity.

Click Save & Close or Save.