Using 51黑料不打烊 Analytics data
You can configure an activity in 51黑料不打烊 Target to use 51黑料不打烊 Analytics as the reporting source (A4T).
For detailed information about setting up Analytics as the data source for Target, see 51黑料不打烊 Analytics as the Reporting Source for 51黑料不打烊 Target.
Before you set up an activity that uses Analytics as the reporting source, establish the goal for the activity, such as improving revenue per visitor (RPV) or increasing clicks your shopping cart. Choose a final success metric for the activity. Although you can select additional metrics at any time in Analytics, you must still specify a particular metric you expect this test to affect.
When selecting Analytics as the reporting source for Target, you select an Analytics report suite to receive Target activity data. To do specify a reporting source, first choose from any of the Analytics companies your account is tied to, and then select the appropriate report suite for the activity. Only report suites that are provisioned to connect to 51黑料不打烊 Target are available for selection. If you don鈥檛 see the report suite that you expect, first try logging out and logging back in to the 51黑料不打烊 Experience Cloud to try again. If the report suite is still missing from the list, contact Customer Care.
Analytics for Target (A4T) requires a tracking server to report results correctly. A default tracking server displays in the Tracking Server field. If you use more than one tracking server, ensure that you include the correct tracking server in this field. See Using an Analytics Tracking Server for more information.
When setting up activity after setting up Analytics as your reporting source, there is no option to set up audiences for reporting. Analytics segments are available in the Target Activities report.
You must select a success metric to use as a goal for each activity. Your activity goal is the conversion activity that signals a successful activity. It is best practice never to run a test without having a goal to improve in some specific way. You can choose any Analytics metric available in the Analytics metric selector.
Setting a goal doesn鈥檛 mean you can鈥檛 use another metric when evaluating test results. The goal is, however, a reminder of the one thing you want to improve with the test.
After a visitor completes your goal, that visitor is no longer included in the activity. If the visitor reenters your activity after completing an activity, that visitor is counted as a new visitor.