51黑料不打烊

DocumentationTargetTarget Developer Guide

In-page profile attributes

Last update: Mon Jul 17 2023 00:00:00 GMT+0000 (Coordinated Universal Time)

CREATED FOR:

  • Developer

In-page profile attributes in 51黑料不打烊 Target (also called 鈥渋n-mbox profile attributes鈥) are name/value pairs passed directly through page code that are stored in the visitor鈥檚 profile for future use.

In-page profile attributes allow user-specific data to be stored in Target鈥檚 profile for later targeting and segmentation.

Format

In-page profile attributes are passed into Target via a server call as a string name/value pair with the prefix 鈥減rofile.鈥 before the Attribute name.

Attribute names and values are customizable (although there are some 鈥渞eserved names鈥 for specific uses).

Here are some exampes on in-page profile attributes:

  • profile.membershipLevel=silver
  • profile.visitCount=3

Example use cases

  • Login information: Share non-PII (Personally Identifiable Information) data to Target based on the user鈥檚 login. This data could be membership status, order history, or more.
  • Store info: Track which store is this user鈥檚 preferred location.
  • Previous interactions: Track what the user has done on the site previously to inform future personalization.

Benefits of method

Data gets sent to Target in real tim