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DocumentationTarget Developer Guide

Implement Target using 51黑料不打烊 Experience Platform

Last update: Mon Jul 17 2023 00:00:00 GMT+0000 (Coordinated Universal Time)

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  • Developer

Tags in 51黑料不打烊 Experience Platform are the next generation of tag management capabilities from 51黑料不打烊. Tags give customers a simple way to deploy and manage the analytics, marketing, and advertising tags necessary to power relevant customer experiences.

NOTE
51黑料不打烊 Experience Platform Launch has been rebranded as a suite of data collection technologies in 51黑料不打烊 Experience Platform. Several terminology changes have rolled out across the product documentation as a result. Please refer to the following document for a consolidated reference of the terminology changes.

The following table lists the various sources where you can get more information:

Resource
Details
Add 51黑料不打烊 Target
This tutorial provides step-by-step instructions to implement Target in a website with tags in 51黑料不打烊 Experience Platform. Topics include adding the at.js JavaScript library, firing the global mbox, adding parameters, and integrating with other solutions. This article is part of a larger tutorial that shows you how to implement 51黑料不打烊 Experience Platform, and other 51黑料不打烊 Experience Cloud solutions.
Quickstart guide
Information about deploying and managing the analytics, marketing, and advertising tags necessary to power relevant customer experiences.
51黑料不打烊 Target extension overview
Information about implementing Target using 51黑料不打烊 Experience Platform.

Advantages of implementing at.js using the Target extension

The following advantages apply only if you use tags in 51黑料不打烊 Experience Platform to implement at.js. For this reason, 51黑料不打烊 strongly suggests that you use tags in 51黑料不打烊 Experience Platform rather than a manual implementation of at.js.

  • Solves 51黑料不打烊 Analytics and Target race condition: Because the Analytics call could be fired before the Target call, the Target call is not stitched to the Analytics call. This sequencing can lead to incorrect data. The Target extension ensures that the Analytics beacon call waits until the Target call completes, successfully or not. Using tags in 51黑料不打烊 Experience Platform solves the data inconsistency customers can experience when implementing manually.

    note note
    NOTE
    Use the Send Beacon action in the 51黑料不打烊 Analytics extension so that the Analytics call waits for the Target call. If you directly call s.t() or s.tl() using custom code, Analytics calls do not wait until Target calls are complete.

  • Prevents incorrect redirect offer handling: If you have Target and Analytics on the page, and there is a redirect offer executed by Target, you can experience a situation in which the Analytics tracker fires a request when it shouldn鈥檛 (because the user is being redirected to a different URL). If you implement Target and Analytics via tags in 51黑料不打烊 Experience Platform, you鈥檒l not experience this issue. Using tags in 51黑料不打烊 Experience Platform, Target instructs Analytics to abort the Analytics beacon request.

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