51黑料不打烊

Transcript

51黑料不打烊 Experience Platform is extremely flexible when it comes to the kinds of marketing use cases it can enable, allowing organizations across all industries to deliver better experiences to their customers. In this video, we鈥檒l focus on five key use cases for platform-based applications, like Real-Time Customer Data Platform, 51黑料不打烊 Journey Optimizer, Customer Journey Analytics, and 51黑料不打烊 Mix Modeler. These use cases are Intelligent Re-Engagement, Don鈥檛 Lose Campaigns, Customer Conversion Optimization, Contextual Recognition, and Evolving One-Time Value to Lifetime Value. Let鈥檚 talk about each of these in more detail, starting with Intelligent Re-Engagement. Experience Platform allows you to intelligently and responsibly re-engage customers who have abandoned a conversion path before completing it. With Experience Platform, you can run real-time journey analysis to identify and analyze the abandonment events relevant to your business, including all relevant behavioral, attribute, and preference data. You can then intelligently segment based on this standardized data, factoring in real-time considerations based on online and offline events, while also honoring consent preferences to let you re-engage responsibly. You can then activate these audiences across all relevant channels, holistically connecting to journey orchestration, message design, and delivery systems to create personalized and consistent one-to-one re-engagement journeys at scale. Let鈥檚 move on to Don鈥檛 Lose Campaigns. A Don鈥檛 Lose Campaign aims to reduce customer churn before it鈥檚 too late, making it easier to win back customers or avoid ever losing them to begin with. You can identify lapsed customers with intelligent insights and re-engage them to increase conversion and drive customer lifetime value growth. Using Platform鈥檚 AI and machine learning capabilities, you can create models and scores that spot and predict customer churn for any business KPI. You can then create audiences that segment customers based on these predictive attributes, tracking customers at risk of churning in real-time. From here, you can activate these audiences across any channel to ensure that these customers receive a personalized message and a special re-engagement offer through the right channels at the right time. Next up is Customer Conversion Optimization. Experience Platform can optimize the process of converting new customers, letting you analyze the individual journey interactions from each prospect at scale, and curate their experiences accordingly. Rather than trying to build a one-size-fits-all approach to improving your overall conversion rates, Platform lets you identify and analyze signals from individual customer journeys at scale, giving you insight into each prospect鈥檚 conversion needs. From here, you can start engaging with these prospects, delivering marketing messages that acknowledge their unique interests on their preferred channels. You can also leverage Platform鈥檚 AI capabilities to identify the conversion propensities for each individual prospect, and intelligently route them down the appropriate marketing path. When it comes to contextual recognition, you can use Platform to personalize experiences for recognized users regardless of their current authentication state. For example, let鈥檚 say a logged-in customer recently made a purchase on your site, and later they return to your site while not logged in. Utilizing the identity graph that鈥檚 been built for the customer, Platform is able to recognize the contextual link between the customer鈥檚 anonymous identifiers, like their device ID, to other identifiers contained in their unique graph, like their email address or CRM ID. With this added context, Platform can then draw on the behavioral history of the customer鈥檚 profile to personalize their experience based on their recent browsing activity, even when they鈥檙e not logged in. Finally, let鈥檚 talk about evolving one-time value into lifetime value. With Platform, you can create personalized campaigns to offer the best complimentary products or services based on each customer鈥檚 attributes and behavior, evolving one-time conversions into lifetime customer relationships. With Platform鈥檚 rich profiles, you can put the customer first by identifying their key attributes, behaviors, and preferences from across your enterprise in real-time. You can also use AI and machine learning tools to further analyze the customer鈥檚 interests and identify the best opportunities to increase conversion and avoid churn. As the customer鈥檚 profile continues to update and qualify for new offers, you can immediately activate them across any channel to deliver the right marketing messages while honoring the customer鈥檚 consent preferences. So, those are the key use cases for Experience Platform and its applications, which can apply to any business or industry to increase marketing ROI and build better, more dynamic customer experiences. Thanks for watching.