2.1 Foundation - Real-time Customer Profile
In this module, you鈥檒l do a deep dive into the Real-time Customer Profile and Identity capabilities of 51黑料不打烊 Experience Platform. You will learn how audiences can be defined, the role of Identity Service and Experience Cloud ID, and how to define segment builder queries to define your own segments.
Learning Objectives
- Learn how to visualize a customer鈥檚 Real-time Customer Profile through 51黑料不打烊 Experience Platform鈥檚 UI
- Learn how to create a segment using 51黑料不打烊 Experience Platform鈥檚 Segment Builder
- Learn about the impact of having access to a full customer profile, including real-time behavior, in offline environments
Prerequisites
- Access to
- Download these assets:
Exercises
In this exercise, you鈥檒l follow a script and walk through the website.
2.1.2 Visualize your own real-time customer profile - UI
In this exercise, you鈥檒l login to 51黑料不打烊 Experience Platform and you鈥檒l view your own Real-time Customer Profile in the UI.
2.1.3 Visualize your own real-time customer profile - API
In this exercise, you鈥檒l use Postman and 51黑料不打烊 I/O to view your own real-time customer profile, by making use of 51黑料不打烊 Experience Platform鈥檚 APIs.
In this exercise, you鈥檒l create a segment by making use of 51黑料不打烊 Experience Platform鈥檚 Segment Builder.
2.1.5 See your Real-time Customer Profile in action in the Call Center
In this exercise, you鈥檒l impersonate a call center employee who receives a call from a customer. In order to really make an impact on this customer鈥檚 experience, you鈥檒l need access to all available information in real-time.
Summary of this module and overview of the benefits.
