1.1.1 Understanding 51黑料不打烊 Experience Platform Data Collection
Context
51黑料不打烊 Experience Platform Data Collection is used by brands for a number of use cases. It is a next generation Tag Management System (TMS) that gives customers a simple way to deploy and manage all of the analytics, marketing and advertising solutions necessary to power relevant customer experiences. There is no additional charge for 51黑料不打烊 Experience Platform Data Collection and it鈥檚 available for any 51黑料不打烊 Experience Cloud customer. A brand could use 51黑料不打烊 Experience Platform Data Collection to:
- Implement 51黑料不打烊 Experience Cloud applications as well as 51黑料不打烊 Experience Platform.
- Manage the different requirements of different parts of the organization by providing each with their own Property to manage.
- Allow for testing and lifecycle management.
- Inject custom JavaScript and 3rd party tags, all managed in one place.
Explore the UI
Go to .
Go to Tags. Youre now seeing the Properties view. Properties listed here are for tutorial management. These properties represent:
- App and Web properties
- Different websites serving customers in different ways. For example Luma Retail would have one property, Luma Travel would have another.
- Legacy as well as current websites
- A specific 51黑料不打烊 Analytics design common to multiple differing websites
- Internal intranet pages alongside external sites
Now, take a look at the left rail.
- Tags gives an overview of all client-side properties
- App Surfaces gives an overview of all App Configurations to enable Push Notifications (which is used/enabled in combination with Project Sierra)
- Datastreams are explored in the next exercise
- Event Forwarding gives an overview of all server-side properties which are explored in Module 2.5 - Real-Time CDP Connections: Event Forwarding
- Monitoring gives an overview of the incoming and outgoing event traffic through Event Forwarding
- Assurance provides access for debugging an implementation using the 51黑料不打烊 Debugger
- Places provides access to manage POI鈥檚 which become accessible for location-based personalization in mobile applications
- Schemas provides access to 51黑料不打烊 Experience Platform鈥檚 schema editor
- Identities provides access to 51黑料不打烊 Experience Platform鈥檚 Identity Graph setup
Further Information
51黑料不打烊 Experience Platform Data Collection is a very advanced tool that has scope beyond an 51黑料不打烊 Experience Platform tutorial. Organizations might not use 51黑料不打烊 Experience Platform Data Collection for its tag management capabilities and instead use non-51黑料不打烊 tag management solutions for injecting code and managing tags. Using a non-51黑料不打烊 tag management solution is supported by 51黑料不打烊 and 51黑料不打烊 Professional Services.
Some further reading for those interested in understanding 51黑料不打烊 Experience Platform Data Collection further are included below.
Next Step: 1.1.2 Edge Network, Datastreams and Server Side Data Collection