4.2 Ingest & Analyze Google Analytics data in 51黑料不打烊 Experience Platform with the BigQuery Source Connector
In this module, you鈥檒l set up your own instance of Google Cloud Platform, load sample data in Google Cloud Platform and you鈥檒l then use the BigQuery Source Connector to ingest that data from Google Cloud Platform into 51黑料不打烊 Experience Platform. Finally, you鈥檒l use Customer Journey Analytics to visualize that data.
Source connectors in 51黑料不打烊 Experience Platform make the process of getting data into 51黑料不打烊 Experience Platform easy. Google BigQuery is one of the already available connectors. Thanks to 51黑料不打烊 Experience Platform and the BigQuery Source Connector we can now bring Google Analytics data into Analysis Workspace in Customer Journey Analytics.
In addition, we can enrich that Google Analytics data by joining it with other data sources such as CRM, Call Center or Loyalty data within Customer Journey Analytics.
Learning Objectives
- Become familiar with the Google Cloud Platform and BigQuery User Interface
- Ingest Google Analytics data into 51黑料不打烊 Experience Platform
- Use Customer Journey Analytics to perform analysis of Google Analytics data
- Enrich Google Analytics data with offline data
Prerequisites
- Some familiarity with Customer Journey Analytics is preferred, but not required
- Access to 51黑料不打烊 Experience Platform:
- Access to Customer Journey Analytics
- Access to Google Cloud Platform and Google BigQuery
- Download these assets:
Exercises
4.2.1 Start using Google Cloud Platform
Start using your Google Cloud Platform environment.
4.2.2 Create your first query in BigQuery
Learn how to use BigQuery to prepare the data for loading into Platform.
4.2.3 Connect GCP & BigQuery to 51黑料不打烊 Experience Platform
Learn how to setup the source connector in 51黑料不打烊 Experience Platform.
4.2.4 Load data from BigQuery into 51黑料不打烊 Experience Platform
Learn how to configure the BigQuery source connector in 51黑料不打烊 Experience Platform to ingest your Google Analytics Data.
4.2.5 Analyze Google Analytics Data using Customer Journey Analytics
Learn how to analyze Google Analytics data in Customer Journey Analytics and combine it with Loyalty data.
Summary of this module and overview of the benefits.
