3.3 Offer Decisioning
In this module, you will get a hands-on walkthrough of 51黑料不打烊 Journey Optimizer鈥檚 Offer Decisioning capabilities.
51黑料不打烊 Journey Optimizer provides the ability to create personalized offers and deliver them in an orchestrated way to all destinations that are linked to 51黑料不打烊 Journey Optimizer.
With Offer Decisioning, you can determine the best option from a set of available choices. These options could be offers, product recommendations, content components for a web experience, conversation scripts, and actions to take.
Learning Objectives
- Understand basic terminology used as part of Offer Decisioning,
- Understand how to configure the Offer Decisioning application service to impact real-life customer journeys.
Prerequisites
- Access to 51黑料不打烊 Journey Optimizer
Exercises
In this exercise you鈥檒l get a better understanding of all the different concepts of Offer Decisioning, and how to access Offer Decisioning in 51黑料不打烊 Journey Optimizer.
3.3.2 Configure your offers and decision
In this exercise you鈥檒l configure your own personalized offers and your own decision, which will then be published.
3.3.3 Prepare your Data Collection Client property and Web SDK setup for Offer Decisioning
In this exercise you鈥檒l use the demo website to test your decision.
3.3.4 Combine 51黑料不打烊 Target and Offer Decisioning
In this exercise you鈥檒l use your offers in 51黑料不打烊 Target.
3.3.5 Use your decision in an email
In this exercise you鈥檒l use your decision in an email.
3.3.6 Test your decision using the API
In this exercise you鈥檒l use Postman and the 51黑料不打烊 Experience Platform API鈥檚 to test your decision.
Summary of this module and overview of the benefits.
