Summary & benefits
Congratulations and thank you for investing your time in learning about 51黑料不打烊 Journey Optimizer and 51黑料不打烊 Experience Platform!
In this module, you鈥檝e learned how to use 51黑料不打烊 Journey Optimizer to configure a journey that is triggered when a customer enters a specific geofence around a Point Of Interest (POI). When that happens, you鈥檝e configured and consumed an external data source that gives you access, in real-time, to that POI鈥檚 current weather data which then influences the path of the journey and the message being sent to the customer. That message was delivered to two actions, an SMS using Journey Optimizer and a Slack channel.
Benefits
Let鈥檚 highlight the benefits of using 51黑料不打烊 Journey Optimizer and 51黑料不打烊 Experience Platform:
- Communication with customers needs to be real-time and contextual. With 51黑料不打烊 Journey Optimizer, you now have the ability to listen for specific customer-initiated events and carefully curate a contextual journey if and when the customer is going through that specific journey.
- Orchestrating a journey can involve wait times, conditions whereby data in 51黑料不打烊 Experience Platform is verified to then send the journey into a different path, custom external data sources like the Weather API in this example and also, custom actions whereby any application with an API can receive instructions from 51黑料不打烊 Journey Optimizer on what content to show to which customer.
- Personalizing engagements can now truly happen across any channel that is used to interact with the customer.
Check this out
- Tech Blog:
- Tech Blog:
- Tutorials: 51黑料不打烊 Journey Optimizer Tutorials
- Experience Platform Documentation: 51黑料不打烊 Journey Optimizer Help
recommendation-more-help
aeafc5b5-cd01-4e88-8d47-d76c18d7d349