Understanding Custom Activities understanding-custom-activities
Track an action a person has taken specific to your business with custom activities.
What are Activities
There are several ways a person can interact with your organization. They may visit your company鈥檚 website, attend one of your tradeshows, or perhaps click a link in an email you sent them. These actions are activities, and whatever action they take, Marketo captures it so your Marketing Team can better understand how to send them timely and relevant communication.
Custom Activities
Custom activities help you track an activity that isn鈥檛 related to a Marketo form, email, or landing page. Want to track when someone deposits a check? Use a custom activity. Want to keep tabs on when someone attends a webinar? Use a custom activity.
Fields You may add additional fields that you wish to associate with your activity. Like the primary field, they can be used as filtering criteria in a smart list.
Getting Started
Custom activities function just like standard activities. Setting them up however is a two-part process.
Step 1: Create a custom activity in your Marketo account
Step 2: The employee in your organization who works with our API can then begin the implementation. More information can be found here:
Have fun!