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Get started with journey activities about-journey-activities

Combine the different event, orchestration and action activities to build your multi-step cross-channel scenarios.

Events activities event-activities

Personalized journeys are triggered by events, such as an online purchase. Once a profile enters a journey, they move through as an individual, and no two individuals move along at the same rate or along the same path. When you start your journey with an event, the journey triggers when the event is received. Each person in the journey then follows, individually, the next steps defined in your journey.

Events configured by the technical user (see this page) are all displayed in the first category of the palette, on the left side of the screen. The following event activities are available: