Datasets Time-to-live (TTL) guardrails ttl-guardrail
As of February 2025, a time-to-live (TTL) guardrail is rolled out to Journey Optimizer system-generated datasets in new sandboxes and new organizations as follows:
- 90 days for data in the profile store,
- 13 months for data in the data lake.
This change will be rolled out to existing customer sandboxes in a subsequent phase.
Impacted datasets datasets
The table below lists all impacted datasets and their respective Time-To-Live in the data lake and the profile store.
Frequently Asked Questions faq
The following is a list of answers to frequently asked questions about datasets TLL.
TTLs extensions are not currently supported. However, work is planned to optimize the TTL process to allow for these extension requests sometime starting the latter-half of 2025.
| note note |
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| NOTE |
| Data stored in the profile is subject to the Total Data Volume entitlement. Therefore, any data storage increase on the profile as a result of a TTL extension would count against the Total Data Volume entitlement. Learn more |
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Look-up store: No
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Journey capping: No
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Offer capping: No
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Send Time Optimization (STO): No
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Message frequency capping (i.e., Business rules): No
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Reporting: No
note note NOTE A TTL is already implemented on the Customer Journey Analytics (CJA) connection, which reduces effective max look-back period of impacted dataset data to 13 months. -
Experience Platform data source: Yes - Experience event retrieval is subject to the 90 day TTL.
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Computed attributes: Yes - Initial backfill calculation will be limited to last 90 days of data; computed attribute will be updated based on incremental events for subsequent updates. As soon as the subsequent updates reach the look-back period (max 6 months), the TTL essentially no longer affects the computed attribute. Learn more.
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Segmentation and retargeting: Yes - Segmentation is dependent on data in the profile store; therefore, look-back is limited to 90 days on affected dataset data.
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Tracking: Yes - Reduces effective max look-back period of impacted dataset data to 90 days. Data from impacted datasets resides for 13 months in data lake.