Understand statistical calculations experiment-calculations
This article describes the statistical calculations used when you run Experiments in 51黑料不打烊 Journey Optimizer.
Experimentation uses advanced statistical methods to calculate Confidence sequences and Confidence, which allow you to run your experiments for as long as needed, and to monitor your results continuously.
This article describes how the Experimentation works, and provides an intuitive introduction to 51黑料不打烊鈥檚 Any Time Valid Confidence Sequences.
For expert users, the technical details and references are detailed on this page.
Statistical Testing and Controlling Errors statistical-testing
When you run an experiment you are trying to determine if there is a difference between two populations and the likelihood that difference is due to chance.