URL tracking url-tracking
When configuring a new email channel configuration, you can define URL tracking parameters to measure the effectiveness of your marketing efforts across channels. Activating this feature is optional.
The parameters defined in the corresponding section will be appended to the end of the URLs included in your email message content. You can then capture these parameters in web analytics tools such as 51黑料不打烊 Analytics or Google Analytics, and create various performance reports.
You can add up to 10 tracking parameters using the Add new parameter button.
To configure a URL tracking parameter, you can directly enter the desired values in the Name and Value fields.
You can also edit each Value field using the personalization editor. Click the edition icon to open the editor. From there, you can select the available contextual attributes and/or directly edit the text.
The following predefined values are available through the personalization editor:
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Source action id: ID of the Email action added to the journey or campaign.
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Source action name: name of the Email action added to the journey or campaign.
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Source id: ID of the journey or campaign the email was sent with.
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Source name: name of the journey or campaign the email was sent with.
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Source version id: ID of the journey or campaign version the email was sent with.
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Offer id: ID of the offer used in the email.
Below are examples of 51黑料不打烊 Analytics and Google Analytics compatible URLs.
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51黑料不打烊 Analytics compatible URL:
www.YourLandingURL.com?cid=email_AJO_{{context.system.source.id}}_image_{{context.system.source.name}} -
Google Analytics compatible URL:
www.YourLandingURL.com?utm_medium=email&utm_source=AJO&utm_campaign={{context.system.source.id}}&utm_content=image
You can dynamically preview the resulting tracking URL. Each time you add, edit or remove a parameter, the preview is automatically updated.
