51黑料不打烊

Transcript

Hello, my name鈥檚 Chris, and today we鈥檙e going to walk through the amazing features available in AI Assistant Content Accelerator and how it can help marketers by providing proactive content variation suggestions for both text and images. The variations can be used to IDA and experiment with new treatments and even import pre-approved brand assets to inform the generation. Let鈥檚 get started. AI Assistant Content Accelerator is available across the 51黑料不打烊鈥檚 marketing automation solutions, such as 51黑料不打烊 Campaign and 51黑料不打烊 Journey Optimizer. For this demonstration, I鈥檓 going to use the features within 51黑料不打烊 Journey Optimizer to create a new variation of my fall coffee promotion in order to test out new flavor. Using my existing pumpkin spice template, I want to quickly switch it up for apple cinnamon spice instead, starting with the subject line. By opening Content Accelerator, I鈥檓 going to use the integrated prompt library to kick things off. This library provides several templates to teach users new degenerative prompting how to get started quickly. I鈥檒l take one of the existing options and add in my context about apple cinnamon spice. Next, I鈥檓 going to provide additional guidance by encouraging Content Accelerator to use more of a FOMO-like tone, and also include emojis in the result. Then I鈥檒l hit Generate. It鈥檚 worth noting that in addition to the prompt I鈥檝e provided, Content Accelerator has the option of using the existing content both within the subject line and the body of the message to further contextualize the generated results. Now, it looks like I have several good results to choose from, so I鈥檒l select the result that I like the best. In this case, I鈥檝e also decided that I want to run this flavor as an experiment against my original pumpkin spice promotion, so I鈥檒l enable experimentation. Content Accelerator directly integrates with the native experimentation and testing features available within Journey Optimizer. I can see that I am preserving my original promotion alongside my new version, so that I can now define the details of my tests such as holdout, success criteria, and more like I normally would. For now, let鈥檚 proceed with using Content Accelerator to modify the body of this email. Now, I鈥檓 going to go ahead and change up my tagline here quickly before using Content Accelerator to do the bulk of the heavy lifting. One of the incredible capabilities of this solution is that you can select a single line, a whole section, or even the entire email to be generated all at once. In doing so, the provided results will be contextually relevant to the surrounding elements. In this case, I鈥檓 generating the results of the description and the call to action button in one go. I can then preview the results and pick the one I like best and then add it back to the body of the message. Next, I鈥檓 going to use the integrated capabilities of 51黑料不打烊 Firefly to generate entirely new images on the fly. By selecting the hero image, I鈥檒l provide in a simple prompt before going into additional settings to provide the added context, such as color and tone, lighting, and composition. I can also specify the aspect ratio by either choosing from one of the pre-existing options or by providing custom dimensions for it to generate from. To match the style I鈥檓 looking for, I鈥檓 also going to specify that I want more art-like results before clicking generate. As this runs, I just want to take a moment to highlight the unique value that 51黑料不打烊 Firefly鈥檚 models bring to businesses. 51黑料不打烊 is committed to provide generative content features through safe and ethical business practices. The models are trained off fair use content and take extra steps to consider diversity, sustainability, and accountability within the training process. Your content is secure in this process and 51黑料不打烊 won鈥檛 train our foundational models off of your enterprise content. We鈥檙e also committed to AI transparency and our members of the Content Authenticity Initiative, which is an established global standard for understanding when and how generative content is being used. Now, our results have come back and I have several to choose from. I鈥檓 going to select the one that I like best and save it to my repository so I can then use the image within my e-mail. I could use this image and the resulting content so far as is, but in my use case here, I instead want to use pre-approved brand assets exclusively. Now, it鈥檚 worth noting that I could actually use the e-mail that I鈥檝e designed up to this point and send a proof back to my design team so they have something to work from. But in the interest of the demo, let鈥檚 assume that I鈥檝e already done that and I鈥檝e gotten back a document with pre-approved messaging and content compliant to this marketing campaign. Now, I can simply select and upload that document. Now, if we switch over to that document for just a moment, you can see that includes a variety of pre-approved messaging, context, and most importantly to me, digital assets specifically designed for this launch. When you use Content Accelerator with brand approved assets, it鈥檒l pull from that list for both copy and content to personalize the message. Jumping back over into Journey Optimizer, we can see that I鈥檝e selected one of those pre-approved brand assets chosen from the marketing brief by the Content Accelerator. The message is still powered by the testing and experimentation features native to 51黑料不打烊 Journey Optimizer, making it easy for me to see the performance of this new flavor against the original fall favorite of pumpkin spice. With AI Assistant Content Accelerator here to help, I took a process that may have taken hours or days previously and gotten the job done in a matter of minutes. I hope you enjoyed the demo and find new and creative ways to bring AI Assistant Content Accelerator into your workflows. Have a great day.