Media overview

Last update: Fri Mar 21 2025 00:00:00 GMT+0000 (Coordinated Universal Time)

CREATED FOR:

Intermediate
User

The Insights Media view shows a list of media used in ads and ad campaigns for the selected account. Media represents an image, video, text, or other creative content approved for use in your marketing initiatives.

TIP

GenStudio for Performance Marketing requires you to connect to a channel account to begin receiving data. See Connect channel account.

The Media table is organized using Media ID. You can toggle between the views using the view list (table) icon and the gallery view (grid) icon. Click the settings (cog) icon above the right side of the table to toggle the viewable columns. The filter (funnel) icon above the left side of the table opens the Filter menu where you can select from multiple lists. Select Clear all above the table to remove all filters.

Media filter and table {modal="regular"}

Click the download (arrow pointing down) icon above the right side of the table to download a CSV file based on the viewable table. The download automatically begins and places the CSV file in your default download location. Some tables may have multiple pages, which you can see below the right side of the table. The CSV file includes data from all pages of the table.

The Media gallery view shows a collage of media previews and a metric, such as click-through rate. Click the settings (cog) icon above the right side of the gallery to open Card settings and toggle one of three viewable metrics:

CPA (Cost per action)
CTR (Click-through rate)
CPC (Cost per click)
Spend

Media details

In the Media details view, you can see which ads use the selected media. Details include total media performance, Ads using the media, user-defined attributes, and AI-detected features associated with the media.

Media details {modal="regular"}

Media performance

Insights metrics can help you evaluate which media contribute to the success of a campaign and which media attributes are most effective.

The following table provides definitions and insights for key digital marketing metrics in the Media table view. Each metric includes a brief definition as it relates to media, how the metric is calculated, and one or more insights to help understand its significance and impact.

Metric

Definition

Insight

Media ID

The name associated with an image, video, text, or other creative content.

Sort the table by clicking on the column heading for any of the key metrics.

Impressions

A count of each time the media loads in the channel, regardless of interaction or viewing.

A high impression count can indicate broad visibility, but for true performance insight, consider it in relation with other engagement metrics.

Clicks

The number of times users interact with a clickable element, such as a link, on the media.

A high click count indicates strong interest and engagement with the content, which may be effective and reaching the right audience.

CTR
Click-through rate

Percentage (%) of impressions that resulted in media clicks within an ad.
Calculation: clicks divided by impressions

A high click-through rate indicates that the media is highly relevant and engaging to the audience. It suggests that the messaging and design are effectively capturing the audience鈥檚 interest and prompting them to take action. Additionally, a high CTR can imply that the media is well-targeted and resonates with the intended audience, leading to better overall campaign performance.

CPM
Cost per thousand

Cost for every one thousand media impressions.
Calculation: total amount spent divided by the number of impressions, then multiplied by 1000

A low CPM value may indicate cost-effective media performance, especially when paired with a high click-through rate.

CPA
Cost per Action

Average cost spent to achieve a specific customer action, such as a purchase or subscription.
Calculation: total amount spent divided by the number of customer actions completed

Helps to identify media that result in valuable customer actions.

CPC
Cost per click

Average cost associated with each click on the media.
Calculation: total amount spent divided by clicks

Lower average costs may indicate cost-efficient ad spend, especially when compared with a rise in conversions.

Spend

The amount spent from the budget as it relates to individual media over a given period of time.

A high spend amount in a short period may indicate rapid usage, which could lead to early depletion of resources. Track the amount spent against key performance metrics to help monitor the overall return on investment.

Used in these ads

The number of ads that use this media.

Attributes

A list of attributes detected and applied to this media.

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