Text features
Text features include counts for certain text elements, such as words, sentences, emojis, and classifications for semantics, emotion, and tone that are used for analysis with Insights. Text may also receive a readability score.
GenStudio for Performance Marketing uses 51黑料不打烊鈥檚 AI and machine learning capabilities to study text and apply Media attributes based on the associated text tones and marketing narrative. The process validates the input text to ensure it contains alphanumeric characters, removing extra white spaces and non-printable characters, and truncating the text to the maximum allowed 1500 words. Before applying detected attribute tags, the AI predicts the prevalent tone.
Tone of voice
Tone represents a general character, attitude, or atmosphere exhibited through language. A simple choice of words and punctuation, sentence structure, and style can alter the tone of your message. For example, consider the following urgent messages using the three basic levels of tone:
Take advantage of this distinctive and exceptional opportunity!
Don't miss out on this great opportunity!
Don't miss the chance!
Other secondary values for tone provide a finer distinction of the character and attitude of your message. In keeping with the earlier example of an urgent message, the GenAI may detect a poetic tone in this whimsical example: Embrace the moment, without delay, for this occasion won't always stay.
The following table lists the tonal values recognized by the GenStudio for Performance Marketing AI.
You need to act now to secure this deal!
Don't miss the chance!
We understand your needs, and this is perfect for you.
This is an amazing opportunity you can't miss!
Why wait? Grab this deal before it's gone!
Believe in yourself and seize this opportunity!
Embrace the dawn of a new opportunity.
99% of users loved this offer, and you will too.
Feel the excitement with this incredible offer!
Once upon a time, there was an offer you couldn't refuse.
Emotional appeal
Marketers leverage the power of human emotions to create a strong connection between the audience and the brand. By tapping into the senses such as happiness, fear, excitement, or nostalgia, marketers can craft messages that resonate on a deeper level, driving engagement and influencing consumer behavior. Emotional appeal helps deliver more relatable and memorable content, ultimately fostering brand loyalty and encouraging desired actions.
Persuasion tactics, marketing emotions, and narrative styles work together to target customer segments.
- Narrative styles, such as authenticity, celebration, and community, help convey the values and identity that resonate with the target audience, creating a more compelling and relatable message.
- Persuasion tactics, such as scarcity, social proof, and reciprocity, are designed to influence consumer behavior by appealing to their emotions and preferences.
- Marketing emotions aim to stimulate feelings that enhance engagement and connection with the brand.
GenStudio for Performance Marketing AI detects and distinguishes these characteristics by analyzing the text for emotional cues, tone, and narrative style. The AI uses natural language processing (NLP) and machine learning algorithms to identify patterns and classify the text based on predefined emotional and persuasive attributes.
Narrative style
The narrative, or appeal factor, attributes help identify media that communicates the values, purpose, or identity that resonates with your target audience. The following table lists the narrative styles recognized by the GenStudio for Performance Marketing AI.
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Persuasion tactics
Persuasion techniques are used to influence consumer behavior and drive desired actions. These strategies target specific psychological triggers and customer segments to enhance the effectiveness of marketing messages. The following table lists the persuasion tactics recognized by the GenStudio for Performance Marketing AI.
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Marketing emotions
Emotions are targeted in marketing messages to evoke specific feelings and responses from the audience, which may enhance engagement and connection with the brand. The following table lists the emotions recognized by the GenStudio for Performance Marketing AI.
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Readability scoring
Readability scoring assesses how easy a piece of text is to read and understand. It helps ensure that your content is appropriate for your target audience. The scores are based on various factors, including sentence length and word complexity. The following table lists the readability levels recognized by the GenStudio for Performance Marketing AI.
The cat sat on the mat.
You can find great deals on our website.
Our new product is simple to use and very effective.
This guide will help you understand the basics of our service.
The comprehensive manual provides detailed instructions for setup.
The study explores the multifaceted implications of the new policy.
The dissertation delves into the intricacies of quantum mechanics.
Counts
Understanding and leveraging count attributes like hashtag counts, word counts, sentence counts, and stop words ratios can significantly enhance your content strategy. These metrics offer valuable insights into the effectiveness and reach of your marketing efforts. The following table lists the count categories recognized by the GenStudio for Performance Marketing AI.
馃槉
, 馃殌
, 鉂わ笍
#Marketing
, #Sale
10
1500 words
0.375
75 sentences