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Image features

Image features represent distinct and informative elements or patterns within an image that are used for analysis with Insights. These features help in categorizing and understanding the visual content, enabling more accurate and detailed insights. By identifying various attributes, such as style, color, and objects, the AI can provide a comprehensive analysis of the image, aiding in better decision-making and strategy formulation.

Style detection

Determining the image style serves as a foundation for identifying other image characteristics. The AI can apply the appropriate analysis techniques and recognize relevant features, leading to a more comprehensive understanding of the image. Each style has distinct visual characteristics that influence how the image is perceived and analyzed.

If the image style is identified as a photograph, the AI analyzes additional traits for camera settings, camera proximity, and Photography genres. These traits are specific to photographs and provide deeper insights into the image鈥檚 composition and quality. See in 51黑料不打烊鈥檚 Learn photography and learn about popular types of photography and foundational terminology.

If the image style is identified as a sketch or a digital cartoon, a different set of characteristics may be relevant. This hierarchical approach ensures that the analysis is contextually accurate and tailored to the specific type of image being examined.

Search image features

To view images in a specific attribute category:

  1. In Insights, select the Attributes view.

  2. Change the table view by selecting Images.

  3. Select an image feature from the Attribute category list, such as Scenes.

  4. Select an attribute for a detailed view of images that share that category.

    As an example, the Scenes category may have restaurant as an attribute.

  5. The Attribute details page lists all the images with this attribute.

The following table lists the image feature categories recognized by the GenStudio for Performance Marketing AI. The detected attributes list for an asset is not exhaustive. Assets that contain a rich set of features may be limited to the three most dominant features identified by the AI.

Category
Description
Example
Attention distribution
The level of viewer attention spread across an image, indicating how much focus different areas of the image may receive. A higher distribution means that no single area dominates the viewer鈥檚 focus, while a lower distribution means that one or two focal points capture the viewer鈥檚 attention.

high, medium, low

Example of low distribution on the left and high distribution on the right:

low and high-distribution ball play {width="200" modal="regular"}

Camera angle
The perspective from which the camera captures the subject, which affects the viewer鈥檚 perception and interpretation of the image. If the Image style is photograph, then this trait is identified.

Low angle, High angle, Eye level, Overhead view, Dutch angle, Bird's eye view

Example of eye level:

eye level {width="200" modal="regular"}

Camera setting
The specific adjustments and configurations of the camera鈥檚 controls that influence the final appearance and quality of the image. If the Image style is photograph, then this trait is identified.

Fast shutter speed, Long exposure, Bokeh blur, Motion blur, Tilt-shift blur, Flash, Wide-angle, Black and white, Surreal, Double-exposure, Macro, Normal mode

Example of a macro setting:

Macro close-up shot {width="200" modal="regular"}

Color and tone

The colors and tonal qualities within an image. Identifies up to three colors from a predefined set of 40 colors in different image layers:

Foreground colors鈥攃olors in the front layer of the image
Background colors鈥攃olors in the back layer of the image

Color values: Red, Dark Red, Green, Bright Green, Dark Green, Light Green, Mud Green, Blue, Dark Blue, Light Blue, Royal Blue, Black, White, Off White, Gray, Dark Gray, Silver, Cream, Magenta, Cyan, Yellow, Mustard, Khaki, Brown, Dark Brown, Violet, Pink, Dark Pink, Maroon, Tan, Purple, Lavender, Turquoise, Plum, Gold, Emerald, Orange, Beige, Lilac, Olive
Color temperature
Describes the general warmth or coolness of colors in the image.
Tone or temperature values: warm, cool, neutral
colors and cool tones {width="200" modal="regular"}
Content density

The concentration of visual elements and details within an image, indicating how much information is packed into the visual space.

Unlike attention distribution, which measures how viewer focus is spread across different areas of an image, content density focuses on the quantity of visual information present. A higher content density means that more elements are present.

high, medium, low

Example of low density on the left and high density on the right:

low and high-density ball play {width="200" modal="regular"}

Image style
The visual treatment of an image, such as a photograph or sketch. Once the AI determines the image style, other traits may be identified. For example, if the image is a photograph, then camera settings, camera proximity, and lighting conditions may apply.

Photograph, Sketch, Painting, Digital cartoon, Infographics, Graphic design, Collage, Software screenshot

Example of a digital cartoon image style cartoon image style {width="200" modal="regular"}

Lighting condition
Describes the quality and characteristics of light in an image, affecting its mood, tone, and visibility.

Golden hour, Blue hour, Midday, Overcast, Night, High-key, Low-key, Daylighting, Incandescent, Fluorescent, Colorful, Studio

Example of daylighting condition:

Person and dog on sidewalk in daylighting condition {width="200" modal="regular"}

Objects
Identifies one or more items, entities, and elements that make up the image.

Values are too numerous, but some examples include: backpack, book, hawk, glasses, fish, pencil, mountain bike, soap

Example of toucan and bird objects:

bird, toucan object {width="200" modal="regular"}

Orientation
The alignment of the image in relation to its width and height. Detects whether it is wider than it is tall (landscape), taller than it is wide (portrait), or equal in width and height (square).

landscape, portrait, square

Example of a square orientation:

square sketch {width="200" modal="regular"}

People
When at least one person is present, one or more attributes may describe the person or persons in the image.

person, woman, man, girl, boy, social group, kid, crowd, people

Example of people woman and person categories:

person woman with camera {width="200" modal="regular"}

Photography genres
Detects the subject and technique used to capture an image, such as abstract or landscape (not the same as landscape orientation).

Architecture, Astro, Landscape, Pet, Interior, Wildlife, Night, Cityscape, Seascape, Underwater, Storm, Adventure sports, Fashion, Portrait, Sports, Food, Street, Event, Lifestyle, Commercial, Group, Abstract, Minimalist, Composite

See

Scenes
Identifies the setting or environment within an image, providing context about where the image was captured or the type of location depicted.

Values are too numerous, but some examples include: lake, underwater, highway, hill, log cabin, island, beach, lounge

Example snow, sky, winter, and mountain scenes reflected on a helmet:

winter snow scene {width="200" modal="regular"}

Subject distance
The distance between the camera and the subject of an image.

close up, mid shot, long shot

Example of a closeup shot:

close-up shot {width="200" modal="regular"}

Styles
Detects visual treatments applied to image elements, such as those used in Lightroom or Photoshop.

design, illustration, logo, square, cartoon, art, circle, circular

Example of circular style:

circular gateway in coral reef {width="200" modal="regular"}

Tags
Detects other image characteristics that do not fall under a specific classification. Tags provide additional context and metadata about the image. For example, the AI may detect helmet and motorobike objects in an image, and include riding as a tag.

Values are too numerous, but some examples include: construction, gothic, healing, military, selfie, football, typing, dancer, dancing

Example of dancer and dancing tags:

tags for dancer and dancing {width="200" modal="regular"}

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