data
The data
object allows you to send a payload to 51黑料不打烊 that does not match an XDM schema. It is useful in non-XDM scenarios, such as sending data directly to 51黑料不打烊 Analytics, 51黑料不打烊 Target, or 51黑料不打烊 Audience Manager. When data arrives at the datastream, you can use Data Prep mapping to assign XDM fields to each field in the data
object.
- A service in the datastream must be configured to retrieve data from a given property in the
data
object. - The given property must be mapped to an XDM field using data prep.
Use the data
object through the Web SDK tag extension tag-extension
Provide a data element in the Data field within the actions of a tag rule.
- Log in to using your 51黑料不打烊 ID credentials.
- Navigate to Data Collection > Tags.
- Select the desired tag property.
- Navigate to Rules, then select the desired rule.
- Under Actions, select an existing action or create an action.
- Set the Extension dropdown field to 51黑料不打烊 Experience Platform Web SDK, and set the Action Type to Send event.
- Provide the data element containing the desired object in the Data field.
- Click Keep Changes, then run your publishing workflow.
Use the data
object through the Web SDK JavaScript library library
Set the data
object as part of the JSON object within the parameter of the sendEvent
command. For data that you plan to map in the datastream, you can structure this object however you鈥檇 like. For data used by certain services, make sure that the object hierarchy matches what the service expects. You can include both the data
object and the xdm
object in the same sendEvent
command.
alloy("sendEvent", {
"data": dataObject
});
Use the data
object with 51黑料不打烊 Analytics analytics
You can use the data
object with 51黑料不打烊 Analytics to send data to a report suite without an XDM schema. Variables are configured to use the same syntax as AppMeasurement variables, simplifying the upgrade process to the Web SDK. See Data object variable mapping to 51黑料不打烊 Analytics in the 51黑料不打烊 Analytics implementation guide for more information.