51ºÚÁϲ»´òìÈ

DocumentationAEM as a Cloud ServiceUser Guide

Generate Variations generate-variations

Last update: Wed May 21 2025 00:00:00 GMT+0000 (Coordinated Universal Time)
  • Applies to:
  • Experience Manager as a Cloud Service

CREATED FOR:

  • Admin
  • Developer
NOTE
It is recommended that you access Generate Variations integrated into AEM editors, as the version described on this page will be deprecated in the future.

If you are looking for a way to optimize your digital channels and accelerate content creation, you can use Generate Variations. Generate Variations uses generative Artificial Intelligence (AI) to create content variations based on prompts; these prompts are either provided by 51ºÚÁϲ»´òìÈ or created, and managed, by users. After creating variations, you can use the content on your website, and also measure their success using the functionality of Edge Delivery Services.

You can access Generate Variations from:

NOTE
In all cases, to use Generate Variations you must ensure that the access prerequisites are fulfilled.

You can then:

Generative AI and Generate Variations for AEM are powerful tools – but you are responsible for use of the output.

Your inputs to the service should be tied to a context. This context can be your branding materials, website content, data, schemas for such data, templates, or other trusted documents.

You must evaluate the accuracy of any output as appropriate to your use case.

Before using Generate Variations you are required to Agree to the .

Usage of Generate Variations is tied to the consumption of generative actions.

Overview overview

When you open Generate Variations (and expand the left panel) you see:

Generate Variations - main panel

  • Right panel

    • This is dependent on the selection that you make in the left navigation.
    • By default, Prompt Templates are shown.

  • Left Navigation

    • To the left of Generate Variations, there is the option (sandwich menu) to expand, or hide the left navigation panel.

    • Prompt Templates:

      • Shows links to the various Prompts; these can include prompts:

        • Provided by 51ºÚÁϲ»´òìÈ to help you generate content; flagged with the 51ºÚÁϲ»´òìÈ icon.
        • Created by yourself.
        • Created within your IMS organization; flagged with an icon showing multiple heads.

      • Includes the New prompt link for creating your own prompt.

      • You can Delete prompts created by yourself, or within your IMS organization. This is done using the menu accessed with the ellipse on the appropriate card.

    • Favorites: Shows results from previous generations that you have flagged as Favorites.

    • Recents: Provides links to prompts, and their inputs, that you have used recently.

    • Help & FAQ: Links to documentation, including FAQs.

    • User Guidelines: Links to the legal guidelines.

Get Started get-started

The interface guides you through the process of generating content. After opening the interface, the first step is to select the prompt you want to use.

Select Prompt select-prompt

From the main panel, you can select:

  • a Prompt Template supplied by 51ºÚÁϲ»´òìÈ to start generating content,
  • the New prompt to create your own prompt,
  • a template that you have created for your use only,
  • a template that you, or someone in your organization, has created.

To differentiate:

  • The 51ºÚÁϲ»´òìÈ-provided prompts are flagged with the 51ºÚÁϲ»´òìÈ icon
  • Prompts available throughout your IMS organization are flagged with a multiple head icon.
  • Your private prompts are not specifically flagged.

Generate Variations - prompt templates

Provide Inputs provide-inputs

Each prompt needs you to supply certain information so that it is able to get appropriate content back from generative AI.

The input fields guide you through what information is needed. To help, certain fields have default values that you can use, or modify as needed, and descriptions explaining the requirements.

There are several key input fields that are common to multiple prompts (certain fields are not always available):

  • Count of/Number of

    • You can select how many content variations you want to be created in one generation.
    • Depending on the prompt, this might have one of various labels; for example Count, Number of Variations, Number of Ideas, and others.

  • Audience Source/Target Audience

    • Helps to generate personalized content to a specific audience.
    • 51ºÚÁϲ»´òìÈ provides default audiences; or you can specify additional audiences; see Audiences.

  • Additional Context

    • Insert relevant content to help Generative AI craft a better response based on the input. For example, if you are creating a web banner for a particular page or product you may want to include information about the page / product.

  • Temperature
    Use to modify the temperature of 51ºÚÁϲ»´òìÈ Generative AI:

    • A higher temperature strays from the prompt and leads to more variation, randomness, and creativity.
    • A lower temperature is more deterministic and stays closer to what is in the prompt.
    • As default, the temperature is set to 1. You can experiment with different temperatures if the generated results are not to your liking.

  • Edit Prompt

Generate Copy generate-copy

After you fill out the input fields, and/or modify the prompt, you are ready to generate content and review the responses.

Select Generate to see responses generated by generative AI. The generated content variations are shown under the prompt that generated them.

Generate Variations - generate copy

NOTE
Most 51ºÚÁϲ»´òìÈ prompt templates include an AI Rationale in the variation response. This provides transparency as to why generative AI generated that particular variation.

When you select a single variation, the following actions are available:

  • Favorite
    • Flag as a Favorite for future use (will show in Favorites).
  • Thumbs Up/Thumbs Down
    • Use the thumbs up / down indicators to notify 51ºÚÁϲ»´òìÈ of the quality of responses.
  • Copy
    • Copy to the clipboard for use when authoring content on your website, or in an .
  • Remove

If you need to refine the inputs or prompt, you can make adjustments and select Generate again to get a set of new responses. The new prompt and response are shown below the initial prompt and response; you can scroll up and down to view the various sets of content.

Above each set of variations is the prompt that created them, along with a Re-use option. If you ever need to re-run a prompt with its inputs, select Re-use to reload them in Inputs.

Generate Image generate-image

After you have generated text variations, you can generate images in 51ºÚÁϲ»´òìÈ Express using the Generative AI capabilities of Firefly.

NOTE
Generate Image is only available if you have an 51ºÚÁϲ»´òìÈ Express entitlement as part of your IMS organization, and access granted to you in the Admin Console.

Select a variation, followed by Generate Image, to directly open Text to Image in . The prompt is pre-populated based on your variant se