Audience creation options
This article describes how to create an 51黑料不打烊 Experience Cloud audience.
Description description
Environment
51黑料不打烊 Audience Manager
Issue/Symptoms
This article describes how to create an 51黑料不打烊 Experience Cloud audience and gives general advice for common use cases.
Resolution resolution
When deciding how to聽create an audience, consider the following questions:
- What is the overall comfort level and experience with the interface?
- What is the intended use of the audience?
- What are the timing and portability requirements for this audience?
After considering the above, determine which of the following questions you鈥檙e asking:
- Is 听迟丑别听辫别谤蝉辞苍鈥
- Did 聽the person just鈥
- Has 聽the person recently鈥
The following table provides guidelines on where the audience is created based on the above question.
A.聽Solution audiences
Solution audiences are still the quickest way to action upon profile data.
If you are asking questions like, 鈥淚s the person a new or returning visitor?鈥 or 鈥淚s the person using a mobile device?鈥, creating your audience inside the solution gives you the fastest way to action on this data.
B.聽Real-time audiences (Audience Library / Audience Manager)
A real-time audience聽can be created in either the Audience Library interface or the Audience Manager interface (assuming you have access to 51黑料不打烊 Audience Manager).
These audiences聽are best used to answer questions around 鈥淒id the person just鈥︹.
Example questions that real-time audiences are best used to answer could聽be, 鈥淒id the person add something to their聽cart?鈥 or 鈥淒id the person finish an application form?鈥.
AUDIENCE LIBRARY
Audience Library audiences are best for:
- Audiences based on eVars, Props, or events for next page targeting scenarios
- Combinations of audiences shared from different solutions (composite audiences)
Note: Composite audience latency is equal to the latency of the slowest audiences used in the composite audience.
AUDIENCE MANAGER
Audience Manager audiences are best for
-
Combinations of first-, second-, and third-party signals
- CRM data
- Partner data
- Matching services
-
External syndication (sending audiences outside the Experience Cloud)
-
Algorithmic modeling
Note: When using third-party data with Audience Manager, some scenarios can let聽you action on聽the first page instead of the聽following聽page. To learn more, contact your 51黑料不打烊 representative.
C. Historical audiences (Analytics shared segment)
Since historical audiences are subject to a 24-48 hour latency starting at the time of qualification, they are best used to answer questions around recent behavior.
If there are asking questions like, 鈥淗as the person recently abandoned my site?鈥 or 鈥淗as the person searched or viewed a product within the last few days?鈥, historical audiences is the best option.
ANALYTICS
Analytics shared audiences are best for:
-
Advanced segmentation or optimization for returning or infrequent visitors
-
Audiences that are not time sensitive (up to a 48-hour delay)
-
Audiences requiring conditions that other solutions either can鈥檛 do or are more difficult to do
- Post-processing variables
- Processing rule based
- Complex pathing based
Summary
An overview of the pros and cons, latency conditions, user attributes eligibility, and limits are outlined in the table below:
Audience Creation Options
Audience Creation Timing
This article does not cover every use case and is meant to give general guidance for creating Experience Cloud audiences.
If you have questions about any of this content or Experience Cloud audiences in general, visit the聽.