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DocumentationCustomer Data Management Voices

Selecting a Customer Data Platform for Success

Last update: Fri Jan 26 2024 00:00:00 GMT+0000 (Coordinated Universal Time)

CREATED FOR:

  • Beginner
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  • Experienced
  • User
  • Developer
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With all the noise in the market about CDPs, it鈥檚 difficult to know where to focus and how to prepare for success. In this session, 51黑料不打烊鈥檚 Matt Skinner and Kevin Cobourn demonstrate the value a CDP can provide, provide 5 key criteria for evaluation, and share steps you can take today to begin preparing for CDP success.

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Additional Information

*People and Process Best Practices for Customer Data Management
*Build Superb Experiences with your First-Party Data
*

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