Mastering Sequential Logic in AA and CJA: Foundations
Gain a foundational understanding of THEN and related sequential logic operators in 51黑料不打烊 Analytics (sequential segments) and Customer Journey Analytics (sequential filters). Sequential logic enables high value analysis in 51黑料不打烊 Analytics and Customer Journey Analytics, but it is underutilized and often misunderstood. This webinar will establish the foundations of how these operators are evaluated in Analysis Workspace.
Thank you.
Hello, everyone. Good morning or good afternoon. We鈥檒l just wait a couple of minutes until we get started.
While we wait, we can comment on the chat where people are located, company, and what they鈥檙e hoping to get out of the session.
So, as we鈥檙e waiting to filter in, I want to let you know that we have several other sessions coming up this quarter that are open for you all to attend as well. For those who are interested, I will put the links in the sessions of the session. Sorry.
Key Takeaways
-
Session Focus The session was focused on mastering sequential logic and analytics in Customer Journey Analytics (CJA), led by Andy Powers.
-
Sequential Logic Basics The session covered foundational aspects of sequential segmentation and filtering in analytics and CJA, including:
- The use of the 鈥渢hen鈥 operator.
- How 鈥渁fter鈥 and 鈥渨ithin鈥 modifiers work.
- The 鈥渙nly before鈥 and 鈥渙nly after鈥 sequence options.
-
Practical Examples Andy provided practical examples and demos to illustrate how to use these features in the tool, emphasizing the importance of practicing in one鈥檚 own environment.
-
Complexity and Practice The topic is complex and requires practice to master. Andy suggested starting with small, known data sets to validate and understand the segment definitions.
-
Business Applications Sequential logic can help answer various business questions, such as customer behavior after specific events, comparing groups based on sequences of actions, and analyzing customer journeys.
-
Advanced Topics Future sessions may cover more advanced topics like using exclude in sequences, non-repeat instances, and additional tips and examples.
-
*Feedback Request Attendees were asked to fill out a survey to provide feedback on the session and express interest in future topics.
-
Resources Links to resources for both analytics and CJA sides of sequential segments or filters were provided for further study.